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Apr 04 2017

White Windows

Originally posted on February 22, 2007, this was the seventh entry on the site and was the first full length article I shared. The lessons presented then are just as relevant today. Be honest, have integrity and any error, omission or mistake you may experience will always work out. My First Assignment Many years ago, […]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: culture, expectations, Project Management

Mar 28 2017

Match Your Market To Communicate the Value of an Architect

How To Communicate the Value of an Architect I speak with or communicate online with small firm architects almost every day. I want to know with what members of our small firm community are struggling, so that we at EntreArchitect might develop resources to help you build a better business. I send an email to […]

Written by Mark R. LePage · Categorized: Business · Tagged: Branding, Marketing, perceived value, target market, value

Mar 21 2017

AIA Antitrust and Establishing Fees for Small Firm Architects

Fees for Small Firm Architects We’re a disgruntled bunch of professionals. There are hundreds of articles, forums, blog posts and comments discussing how we architects are not paid enough and how our clients don’t understand what we do. The most popular discussions at the EntreArchitect Facebook Group are always those where we discuss the “forbidden fruit” of […]

Written by Mark R. LePage · Categorized: Business · Tagged: AIA, AIA antitrust, American Institute of Architects, Compensation, fees

Mar 13 2017

Emotional Marketing for Architects: House or Home?

This post is my contribution to an international blog series called #ArchiTalks. Each month, dozens of architect bloggers from around the world publish a post on a specific topic simultaneously on the same date. Scroll to the bottom for links to posts written by all of my #ArchiTalks friends. Emotional Marketing for Architects Our prospective clients learn […]

Written by Mark R. LePage · Categorized: Business · Tagged: Branding, emotional marketing, Emotions, Marketing

Mar 07 2017

Confessions Of A Recovering Procrastinator

I think it’s genetic… the DNA of every architect includes the sequencing chemistry for our procrastination. We start too late, we prefer the alternative and we push our limits up against every deadline, hoping to squeeze out every last bit of creative energy. Do you procrastinate? I know you do… you’re an architect. I too am a […]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Personal Productivity, Procrastination, productivity

Feb 28 2017

Prepare and Push Past Your Fear

How To Overcome Your Fear Fear. I think there’s lots of this stuff floating around lately. Fear can be paralyzing and debilitating. In the business world, fear is the enemy. Fear is the one thing that stands between you and your most successful future. That’s it… fear. The most successful organizations in history were created […]

Written by Mark R. LePage · Categorized: Business · Tagged: Fear

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