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Mar 13 2017

Emotional Marketing for Architects: House or Home?

This post is my contribution to an international blog series called #ArchiTalks. Each month, dozens of architect bloggers from around the world publish a post on a specific topic simultaneously on the same date. Scroll to the bottom for links to posts written by all of my #ArchiTalks friends. Emotional Marketing for Architects Our prospective clients learn with their heads, but decide with their hearts. After years of research and gathering information, often when a client chooses to … [Read more...]

Written by Mark R. LePage · Categorized: Business · Tagged: Branding, emotional marketing, Emotions, Marketing

Feb 23 2015

The HGTV Effect

Each month, my friend Bob Borson over at Life of an Architect organizes a group of architect bloggers to coordinate a single post on a single topic released simultaneously on a specific day. We call it #ArchiTalks. Read posts from past topics on Google, Twitter and Facebook, by searching for the hashtag #ArchiTalks . This month, our theme is "Architecture in the Real World". If you are interested, you can listen to my to previous contributions to #ArchiTalks at podcast episode 37, episode … [Read more...]

Written by Mark R. LePage · Categorized: Business · Tagged: client expectations, Emotions, hgtv, renovations

Sep 29 2014

Walking in the Shoes of Others

It is very important to put ourselves "in the shoes" of the people we serve. We all work to empathize with our clients. As architects, we try to reduce the overwhelm and stress that our clients experience during a construction project. Very often, it’s the first time they have experienced such an encompassing commitment. They are spending amounts of money saved throughout years and have expectations learned from often unrealistic sources. It is our job to bring it all together in a successful … [Read more...]

Written by Mark R. LePage · Categorized: Business · Tagged: Branding, Emotions, Marketing, Project Management

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