EntreArchitect // Small Firm Entrepreneur Architects

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Oct 25 2021

The Six Layers of a Healthy Referral Strategy

It’s safe to say if a healthy, fully functioning referral strategy has six layers, there’s a good chance you’re missing one or two of them (or maybe more).   When I say a healthy and fully functioning referral strategy, I mean that you’re producing the desired results of referrals received that isn’t left to chance and […]

Written by Stacey Brown Randall · Categorized: Business Development, Marketing · Tagged: business development, Marketing, marketing for architects, Marketing Strategies, referral marketing, referrals

Sep 06 2021

What Is Your Favorite “F” Word

Yes, you read that correctly. As a Sandler Trainer, my favorite F word is FUDWACA. Yes, FUDWACA, but more on that later. We have all heard the term 30-second commercial or elevator pitch.  We all most likely have a few different versions, depending on our audience. The 30-second commercial is not a new technique. It has been […]

Written by Scott Biss · Categorized: Business Development, Marketing, Sales · Tagged: business development, Marketing Strategies, sales, sales process, sales strategies, Sales System

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