Over at Brand Autopsy, John Moore has a preview of the new book, The Road to Organic Growth by Edward Hess. From Hess’ book: “Growth achieved through a commitment to customer satisfaction, employee engagement, and core profitability—organic growth—is a smart long-term strategy for any company. Organic growth represents the underlying strength and vitality of the […]
Designing Your Firm’s Website
As a follow up to my post earlier week on the importance of architects being online, Architectural Record online has an interesting article on what to consider when designing your firm’s website.
Business Success by Design
I am not the only one who thinks the Apple store on Fifth Avenue is a great example of business success meets remarkable architecture. This past summer it was awarded with the BusinessWeek / Architectural Record Award. According to a BW/AR jury member, “it’s mesmerizing as you approach and descend into a beautiful glass bubble — an […]
The Brand Called You
Back in 1997, Tom Peters touted The Brand Called You in a Fast Company magazine article, where he explained the importance of taking charge of your personal brand. The late 90’s was a very different place, but the benefits of managing how others perceive you and the unique promise you bring to the table have […]
“New Media” Panel Discussion
Beyond Your Website… How Businesses Can Use “New Media” to Grow Blogs, YouTube, Social Networks – Hype, Fad or Real Business Drivers? April 19th at Sam’s of Gedney Way in White Plains, New York. I will be a panelist discussing how our firm benefits from my work on the Internet. I hope to see you there. Click […]
Building Wright
Apple.com has a profile of Thomas A. Heinz, AIA, the architect commissioned to reverse-engineer and complete a Frank Lloyd Wright house being built on Petra Island at Lake Mahopac, New York. The article is mainly focused on Heinz’s use of Archicad and Apple computers. It describes the process he used to develop the design […]
www.YourFirm.com
When I launched our firm’s website back in 1999, there were few architects online. We started Fivecat Studio with no clients and no cash. A few friends commissioned us to design small residential, retail and restaurant projects. We photographed them, launched Fivecat.com and the rest is history. From those early projects to this day, the […]
Lessons Learned from Apple
If you have not been to the new Apple store on Fifth Avenue, do it soon. In a city where everything is big and loud, the Apple store stands out by being small and quiet. It is simply genius. When you are there, take a good look at Apple as a business. The Apple […]
5 Tips on Word of Mouth
Traditionally, architects have found clients through word of mouth (WOM). Wouldn’t it be great if we could learn how to improve our chances of being talked about? The Word of Mouth Basic Training (WOMBAT) blog has an interesting post today about Gary Stein of Ammo Marketing and his take on Taking Awareness to the Next […]
Chimneypieces
Today, Seth posts: Jordan Tierney and her colleagues have been working for months on the Periodic Tableaux, a one-of-a-kind art book that’s not for sale. Why invest the hours and the sweat and the talent in a piece of art you can’t (and won’t) sell? Two reasons. The best reason is that when you practice […]
How You Do It
“The magic, and the way in which you win the hearts and minds of your clients, is how you do it.” That’s what John over at Duct Tape Marketing posts today. Clients see us as all the same. One architect is just like another. We are all expected to be wonderfully talented designers. We are […]
Why the Web?
At the last few meetings of the AIA Westchester / Mid-Hudson Practice Management Committeee, we discussed websites and how they could benefit our practices. I just wanted to share some of the work I’ve done online for my firm, Fivecat Studio. I thought it might be helpful for your own practice. Fivecat.com We built our […]