Josh points us to a great quote by Frank Lloyd Wright: "A vital difference between the professional man and a man of business is that money making to the professional man should, by virtue of his assumption, be incidental; to the business man it is primary. Money has its limitations; while it may buy quantity, there is something beyond it and that is quality." ...and Frank died penniless. Josh posts about the architect's perennial dilemma between making money and being good. He argues that an … [Read more...]
Just Ask Permission
Here's a post for all the architects who say that marketing doesn't matter. Seth Godin points us to Glass House Denver, a 23 story residential complex in Denver. Using a permission-based marketing strategy, the developer sold every one of the 389 units before the building was even completed. They credit Seth's book, Permission Marketing. You can download four free chapters here. … [Read more...]
A Funny Thing Happened on the Way to Becoming an Architect
If you ask my mother, she will tell you that I have always been a businessman. That may be true, but I remember clearly the day my passion was ignited. When I was in my third year of architecture school, I picked up an issue of Entrepreneur magazine at the local supermarket. Skimming the pages, I previewed story upon story about another successful entrepreneur. I purchased the magazine and that night read it cover to cover. The stories were so inspirational, so motivational. The freedom to … [Read more...]
Business Success…by Josh
In a search for the term "business of architecture", Google pointed me to Hugh MacLeod's Gaping Void blog and a post titled, "The Architect's Manifesto". Needless to say, it peaked my interest. Hugh referenced a post by Josh Horne, a 24 year old student of architecture with a very interesting perspective on business success in architecture. Be sure to read the comments as well. They include a passionate dialogue between Josh and a reader named Niko. … [Read more...]
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