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Feb 28 2007

Patience, Promises and the Power of Being Centered

Seth posts How to Succeed in Business (to Business). He writes about the importance of patience, not overpromising and finding one thing that clients need, then being the very best at that one thing. I think its pretty good advice for us architects as well. Anyone practicing architecture for more than a few months knows […]

Written by Mark R. LePage · Categorized: Business

Feb 27 2007

Entrepreneur Architects

When in architecture school, we each had a professor who told us that architecture should be practiced for the art and the art alone. “If you want to make money”, he said, “quit now, take a walk across campus and enroll at the business school.” Some took the advice, left the profession and today are […]

Written by Mark R. LePage · Categorized: Entrepreneurs

Feb 26 2007

Getting Publicity

The February issue of Architect magazine includes an article written by Fred Bernstein titled, Getting The Publicity You Need. In December, Claire Whitaker closed the doors of The Kreisberg Group, a P.R. firm she lead as president for five years, and moved across town to her new position as the head of public relations for […]

Written by Mark R. LePage · Categorized: Public Relations

Feb 24 2007

Customer Evangelists

Traditionally, architects have obtained commissions through word of mouth. Complete a project successfully and your client will recommend your firm to their friends and family. What if your clients not only recommended your firm, but worshipped it? What if they were so happy with your services that they went out of their way to spread […]

Written by Mark R. LePage · Categorized: Marketing, Word of Mouth

Feb 22 2007

White Windows

Many years ago, before Annmarie and I started our residential architecture firm, I was a project manager with Kaeyer, Garment & Davidson Architects in Mt. Kisco, New York. I worked very closely with the senior partner at the time, Dick Kaeyer. My first assignment as Project Manager was a major addition and renovation project for […]

Written by Mark R. LePage · Categorized: Customer Service, Management

Feb 22 2007

Corporations Seek MBAs with Design Skills

The February issue of Contract magazine includes an article titled, Design Business. In addition to the prerequisite MBA, top corporations are seeking candidates with empathizing, problem-finding and creative design skills. Many business schools are integrating design courses with their MBA curriculum. Design schools are finally getting the message as well. Business skills are an important […]

Written by Mark R. LePage · Categorized: Business, Design

Feb 21 2007

Remark-able Customer Service

I am constantly looking to other industries to find ideas for my own business (a great tip for architects in itself). Here’s a very interesting post about customer service by Joel Spolsky, CEO of Fog Creek Software.

Written by Mark R. LePage · Categorized: Customer Service

Feb 20 2007

AIA Launches New Marketing Campaign

I received an e-mail today from Phil Simon, AIA National Managing Director, Marketing and Promotion about the new national marketing campaign. Here’s what he wrote: Dear AIA Colleague: The 2007 national advertising campaign began last week with the first of more than 430 commercial radio network spots that will air until the end of June. […]

Written by Mark R. LePage · Categorized: AIA, Marketing

Feb 20 2007

“The Best”

Josh points us to a great quote by Frank Lloyd Wright: “A vital difference between the professional man and a man of business is that money making to the professional man should, by virtue of his assumption, be incidental; to the business man it is primary. Money has its limitations; while it may buy quantity, […]

Written by Mark R. LePage · Categorized: Marketing

Feb 19 2007

Just Ask Permission

Here’s a post for all the architects who say that marketing doesn’t matter. Seth Godin points us to Glass House Denver, a 23 story residential complex in Denver. Using a permission-based marketing strategy, the developer sold every one of the 389 units before the building was even completed. They credit Seth’s book, Permission Marketing. You […]

Written by Mark R. LePage · Categorized: Marketing

Feb 18 2007

A Funny Thing Happened on the Way to Becoming an Architect

If you ask my mother, she will tell you that I have always been a businessman. That may be true, but I remember clearly the day my passion was ignited. When I was in my third year of architecture school, I picked up an issue of Entrepreneur magazine at the local supermarket. Skimming the pages, […]

Written by Mark R. LePage · Categorized: Intro

Feb 18 2007

Business Success…by Josh

In a search for the term “business of architecture”, Google pointed me to Hugh MacLeod’s Gaping Void blog and a post titled, “The Architect’s Manifesto”. Needless to say, it peaked my interest. Hugh referenced a post by Josh Horne, a 24 year old student of architecture with a very interesting perspective on business success in […]

Written by Mark R. LePage · Categorized: Business

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