How architects can communicate with clarity, connect with the right clients, and stand out in a crowded market Words shape the way clients understand our value. They influence trust, perception, and the decisions people make long before we ever meet them. Yet most small firm architects struggle to communicate clearly or consistently. We put our […]
Intentional Visibility for Architects: How Small Firms Can Stand Out
In a recent conversation with Katie Alessi and Kelly Donahue, I was reminded just how much opportunity sits in front of small firm architects when we embrace “intentional visibility”. Katie and Kelly bring a combined 45 years of marketing and communications experience in the AEC industry. During our discussion, they broke down why so many […]
How Light Can Help You Build Healthier Lives and Better Architecture
Why Architects Must Rethink Light as a Daily Human Need, Not Just a Design Feature If there is one lesson I hope every architect takes from my conversation with David Warfel, it is this: light is not just a technical layer of our projects. Light is a fundamental force shaping how people feel, think, work, […]
How Skylab Architecture Builds Community Through Placemaking
In this week’s episode of EntreArchitect Podcast, I sat down with Susan Barnes and Robin Wilcox of Skylab Architecture, a Portland-based firm known for crafting designs that honor legacy and landscape while driving long-term value for clients and communities. Our conversation explored how Skylab approaches placemaking—the art and business of creating spaces that feel authentic […]
The Referable Client Experience for Architects
How to design feelings, moments, and language that quietly generate steady referrals. The steady stream every small firm wants If you have led a small architecture firm for any length of time, you know this truth. Referrals drive the best work. They arrive pre-aligned. Trust comes baked in. They shorten your sales cycle and increase […]
Innovation for Small Architecture Firms: How Architects Can Build More Than Buildings
Lessons from Greg Holman on Innovation, Experimentation, and Expanding the Services Architects Provide If there’s a consistent thread through more than six hundred episodes of the EntreArchitect Podcast, it’s this: small firm architects are some of the most inventive problem-solvers on the planet. Every day we design with limited time, limited budgets, and limited teams—but […]
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