Strong branding for architects begins with a clear point of view. In Episode 684, Kenny Isidoro explains how your firm’s beliefs, communication, and client experience shape a reputation that helps the right clients choose you.
Why Construction Experience Makes You a Better Architect
How understanding the building process improves your designs, strengthens contractor relationships, and creates a more valuable architecture firm. Most architects spend years learning how to design buildings before they ever experience what it takes to construct one. We study design principles, develop technical drawings, learn building systems, and eventually become responsible for decisions that affect […]
Business Development for Architects: How to Become the Rainmaker for Your Firm
Why building relationships, creating opportunities, and stepping beyond your comfort zone are essential to growing a successful architecture firm. Good Architecture Isn’t Enough to Keep Your Firm Busy You can be an exceptional architect and still struggle to keep your firm busy. You can produce beautiful buildings, deliver projects on time, and earn the respect […]
Frank Lloyd Wright and the Business of Being an Architect
What one of architecture’s greatest innovators can teach us about entrepreneurship, professional success, and building a sustainable practice. We spend years studying the work of great architects. We examine their buildings, analyze their design philosophies, and learn how their ideas influenced the profession. Frank Lloyd Wright is among the most studied architects in history, and […]
The Work You Were Meant to Do: Building a Meaningful Architecture Career
The older I get, the more I recognize that the most important parts of my life rarely announced themselves when they arrived. A conversation, a struggle, a person who believed in me, an unexpected opportunity, even a failure I would have preferred to avoid. In the moment, these experiences can feel disconnected. Only years later […]
Transparent Architecture Pricing: A Better Way to Win Profitable Projects
How clear pricing, better qualification, and smarter systems can transform the way your architecture firm pursues new work. Most small architecture firms do not have a lead problem. They have a qualification problem. A prospective client calls, emails, or fills out a form on the website. You respond, schedule a meeting, learn about the project, […]
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