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May 17 2021

Storytelling – Your Defining Moment

Story Origins In the first two articles of this series, Architects as Storytellers and Architects’ Claim to Storyteller Status, we looked at the “Story Origins” of Architecture. We saw that the sculpted frieze of ancient Greek temples was used as a narrative device to honor a god or goddess. It told a story. We claimed […]

Written by Collier Ward · Categorized: Architects, Branding, Marketing, Public Relations · Tagged: Origin Story, Story, Storytelling, Writing

Apr 12 2021

EntreArchitect Blog Update & Call for Contributions

Having been an active member of the EntreArchitect community for the past 8-10 years or so, I am honored to take a larger role in the community, helping Mark manage the EntreArchitect blog. I’ll be taking over the weekly management of this space, soliciting content, acting as editor, and occasionally writing posts as well. Trained […]

Written by Lucas Gray · Categorized: Announcements, Blogs · Tagged: Blogging, Lucas Gray, practice of architecture, Writing

Oct 09 2018

They Try to Publish…
And Thus They Perish

Starting out in architecture on your own, not as an intern, or a middle career employee, those of us who want personal expression in design see two venues: competitions that are open to anyone or publication of what you have done. You know you have the chops. You are convinced that what you do has […]

Written by Mark R. LePage · Categorized: Business · Tagged: Author, books, getting published, publishing, Writing

Oct 02 2018

The Power of Blogging
as a Small Firm Architect

The Power of Blogging for Architects The blog is still one of the most effective tools a small firm architect can use to foster community. The goal when writing a blog is to gain an audience. Over time, if encouraged to interact, your audience will develop into a community. A community will guide you, support […]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Blogging, community, Marketing, Writing

Mar 13 2018

4 Simple Marketing Strategies for Residential Architects

Marketing Strategies for Residential Architects Have you listened to my interview with co-founder of SALA Architects, Dale Mulfinger, FAIA over at EntreArchitect Podcast? It was a fantastic discussion about how SALA was founded and the journey to where Dale finds himself today as a principal at the firm, a teacher and an author of several […]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Marketing, presenting, Residential Architects, Speaking, teaching, Writing

Nov 01 2016

4 Simple Marketing Strategies of SALA Architects

Marketing Strategies for Residential Architects This past week, I had the great opportunity to join the co-founder of SALA Architects, Dale Mulfinger, FAIA over at EntreArchitect Podcast. It was a fantastic discussion about how SALA was founded and the journey to where Dale finds himself today as a principal at the firm, a teacher and […]

Written by Mark R. LePage · Categorized: Business · Tagged: books, Marketing, residential architecture, Sharing, Speaking, teaching, Writing

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