Many (if not all) of us are using social media on a daily basis. Some of us restrict our time online to personal social interactions, while others use these powerful networking platforms to help promote our architectural businesses. Social media can certainly be a powerful tool, but if not carefully and intentionally managed, our time […]
How to Rewrite the Story of Our Profession
No More Starving Artist With a twisted sense of pride, too many architects today accept the small firm stereotype of “starving artist”. Seeds planted in architecture school bloom into a full-on virus as professionals launch their own firms and find their way to small business. New firms are launched every day without proper planning, without […]
EA140: How To Use Your Story to Find the Work You Want with Architect Storyteller Jeff Echols [Podcast]
How To Use Your Story to Find the Work You Want We all know that storytelling is a critical part of your success in business. We need to know our story and how to tell it to our target market. That’s how we find the work we love and the clients we want. How do […]
Your Story is the Key to Your Success
This is a guest post written by architect Jeff Echols, the founder of echoEngagement, an Indianapolis-based brand storytelling firm. Jeff is s a Storyteller, a Networker; a Connector. He crafts engaging stories for businesses, individuals and organizations around their unique passion, purpose and value. There’s a statistic that gets thrown around from time to time in […]
How To Become Known as an Architect
It is an often repeated rule that people buy from those whom they “know, like and trust”. That phrase is easy to remember and sounds great as a tweet, but what does that really mean? How do we do that? How might we connect with more people and become better known? How is it […]
How To Start an Architecture Firm Without a Portfolio
Anyone who has started their own architecture firm from scratch knows this dilemma well. We are full of enthusiasm, full of ideas, fully prepared. We quit our job (or working throughout the night on the side). We planned our launch and created a new website to share our ideas with the world… but we have […]