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Mar 01 2021

Why Your Architecture Practice Website Matters
Now—More Than Ever

Last year I studied 163 architecture websites (crazy, I know!). I studied them because I was tired of hearing architects say: “My website doesn’t matter… I get all my projects from referrals or word-of-mouth”. But in today’s Google-driven, economic-uncertain, pandemic-plagued world, nothing could be further from the truth. Architecture practice websites do matter. Your practice […]

Written by Nikita Morell · Categorized: Business, Copywriting, Websites · Tagged: Copywriting, Marketing, marketing for architects, Websites, Websites for Architects

Feb 26 2021

EA364: Kyrah Williams and America’s Hidden Gem

Kyrah Williams and America’s Hidden Gem As design professionals, it’s important to create space for the experiences of black architects and designers. How can we engage black architects to elevate and uncover their stories and works? This week on EntreArchitect Podcast, Kyrah Williams and America’s Hidden Gem. Connect with Kyrah online at the America’s Hidden Gem blog, […]

Written by Mark R. LePage · Tagged: america's hidden gem, Architect, Architects, Architecture, black architect, black architects, black architecture, brand, Branding, Business, Design, EntreArchitect, entrepreneur, Marketing, Profit, Success

Feb 19 2021

EA363: Charles Duff and Cities of Friendship and Love

Charles Duff and Cities of Friendship and Love What can we learn from the North Atlantic cities? Modern townhouse design allows the right balance of density to live a good life without a car, be able to have enough space for your family, and to have some neighbors but not too many. How can you, […]

Written by Mark R. LePage · Tagged: Architect, Architects, Architecture, Branding, Business, cities, city, Design, EntreArchitect, entrepreneur, friendship, love, Marketing, Profit, Success

Feb 12 2021

EA362: Position Yourself as a Trusted Advisor for More Sales

Position Yourself as a Trusted Advisor for More Sales As small firm architects, often sales is one of our greatest weaknesses. We can resist installing a sales process, sometimes we’re afraid of asking for the sale, and we may not even know we’re missing the sales piece! How can you build your sales acumen to […]

Written by Mark R. LePage · Tagged: advising, advisor, Architect, Architects, Architecture, Branding, Business, Design, EntreArchitect, entrepreneur, Marketing, Profit, sales, Success

Feb 08 2021

The Problem with ‘Hope Marketing’ and What to Do Instead

Working with many architecture firms over the past several years our agency, Archmark Architect Branding & Marketing, has been approached by many architects who have struggled to establish a consistent, repeatable, and reliable process to attract new clients and projects. The challenge for many firm owners is that they rely too heavily on passive new […]

Written by Bryon McCartney · Categorized: Marketing · Tagged: Linkedin, Marketing

Feb 05 2021

EA361: Serve Your Builder for a Better Project

Serve Your Builder for a Better Project As small firm architects, we work with builders on a day-to-day basis. How can you engage with builders in different ways to make your projects even more successful? This week on EntreArchitect Podcast, Serve Your Builder for a Better Project with Adam Steiner. Connect with Adam online at Birnam […]

Written by Mark R. LePage · Tagged: Architect, Architects, Architecture, brand, Branding, build, builder, Business, Design, Design Build, EntreArchitect, entrepreneur, Marketing, Profit, Success

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