Networking and Business Development in the New Era of Social Distancing We’re living in a time of chaos and social distancing, and the rules of engagement for networking have changed. What new ways can we use to connect with others other than face-to-face? What is the key to business development in today’s world? This week […]
Architects’ Claim to Storyteller Status
In the first article of this series, Architects as Storytellers we looked at the possible historical and etymological origins for why we call the levels of a building “stories.” The main idea is that the frieze of an ancient Greek temple often featured sculpted scenes honoring a god or goddess. The frieze was a narrative […]
Where Referrals Fit in Your Sales Strategy
For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals. Ask your clients and contacts – anyone in your database whether you really know them or not – for referrals and ask often. Be promotional and gimmicky by placing “your referral is […]
EA366: Anna Laman – Attract Ideal Clients Through Better Messaging
Attract Ideal Clients Through Better Messaging As small firm architects, it’s important that we know how to attract our ideal clients. How can you create messaging that clearly communicates about your businesses with clarity and impact? This week on EntreArchitect Podcast, Attract Ideal Clients Through Better Messaging with Anna Laman. Connect with Anna online at AnnaLaman.com, or […]
EA365: Work and Life as an Emerging Professional in a Time of Uncertainty
Work and Life as an Emerging Professional in a Time of Uncertainty We’re all living in uncertain times to some degree. How can emergent professionals thrive at both work and life with our worlds have completely shifted? This week on EntreArchitect Podcast, Work and Life as an Emerging Professional in a Time of Uncertainty with […]
Why Your Architecture Practice Website Matters
Now—More Than Ever
Last year I studied 163 architecture websites (crazy, I know!). I studied them because I was tired of hearing architects say: “My website doesn’t matter… I get all my projects from referrals or word-of-mouth”. But in today’s Google-driven, economic-uncertain, pandemic-plagued world, nothing could be further from the truth. Architecture practice websites do matter. Your practice […]
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