EntreArchitect | The Business Organization Built for Small Firm Entrepreneur Architects

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Apr 09 2021

EA370: Sales Forecasting Basics with Lindsay Diven

Sales Forecasting Basics As small firm architects, sometimes we tend to shy away from the subject of sales. How do you manage the new projects entering your pipeline? What do you need to predict the work that’s coming your way so that you can leverage it for your success? This week on EntreArchitect Podcast, Sales […]

Written by Mark R. LePage · Tagged: Architect, Architects, Architecture, Branding, Business, Design, EntreArchitect, entrepreneur, forecasting, Marketing, Profit, sales, sales forecasting, Success

Apr 05 2021

Three Steps for Marketing Your Architecture Firm

At Archmark Architect Branding & Marketing, we’ve seen architecture firms struggle to implement effective marketing strategies that help them get in front of better prospects so they can win better projects. Historically, architecture firm marketing has relied heavily on word-of-mouth referrals. This passive approach is what we call “Hope Marketing.” Essentially, you’re not marketing at […]

Written by Bryon McCartney · Categorized: Marketing · Tagged: Marketing, marketing for architects

Apr 02 2021

EA369: Lance Cayko and Alex Gore – How To Be a Builder as a Small Firm Architect

How To Be a Builder as a Small Firm Architect An architect is trained to be a problem solver. A contractor is trained to execute. How you create the systems in your small architecture firm to work as an architect and developer? This week on EntreArchitect Podcast, Be a Builder as a Small Firm Architect with […]

Written by Mark R. LePage · Tagged: Architect, Architects, Architecture, Branding, build, builder, Business, Design, EntreArchitect, entrepreneur, Marketing, Profit, Success

Mar 26 2021

EA368: Networking and Business Development in the New Era of Social Distancing

Networking and Business Development in the New Era of Social Distancing We’re living in a time of chaos and social distancing, and the rules of engagement for networking have changed. What new ways can we use to connect with others other than face-to-face? What is the key to business development in today’s world? This week […]

Written by Sarah Rowe · Tagged: Architect, Architects, Architecture, Branding, Business, business development, Design, EntreArchitect, entrepreneur, Marketing, networking, Profit, Success

Mar 22 2021

Architects’ Claim to Storyteller Status

In the first article of this series, Architects as Storytellers we looked at the possible historical and etymological origins for why we call the levels of a building “stories.” The main idea is that the frieze of an ancient Greek temple often featured sculpted scenes honoring a god or goddess. The frieze was a narrative […]

Written by Collier Ward · Categorized: Leadership · Tagged: Architects, Branding, Marketing, Origin Story, Story, Storytelling

Mar 15 2021

Where Referrals Fit in Your Sales Strategy

For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals. Ask your clients and contacts – anyone in your database whether you really know them or not – for referrals and ask often. Be promotional and gimmicky by placing “your referral is […]

Written by Stacey Brown Randall · Categorized: Sales · Tagged: Marketing, referral marketing, referrals, sales, sales strategies

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