Last year I studied 163 architecture websites (crazy, I know!). I studied them because I was tired of hearing architects say: “My website doesn’t matter… I get all my projects from referrals or word-of-mouth”. But in today’s Google-driven, economic-uncertain, pandemic-plagued world, nothing could be further from the truth. Architecture practice websites do matter. Your practice […]
Why Your Architecture Practice Website Matters
The Problem with ‘Hope Marketing’ and What to Do Instead
Working with many architecture firms over the past several years our agency, Archmark Architect Branding & Marketing, has been approached by many architects who have struggled to establish a consistent, repeatable, and reliable process to attract new clients and projects. The challenge for many firm owners is that they rely too heavily on passive new […]
Collecting, Communicating and Closing in a Time of Crisis
The following is a guest post written by Blair Enns, founder and CEO of Win Without Pitching. The content for this article, published here with permission, was first published on March 25, 2020, on the Win Without Pitching blog here. Learn more about Blair Enns, his fantastic books, The Win Without Pitching Manifesto and Pricing […]
Three Steps to Surviving and Thriving in a Crisis
The following is a guest post written by Blair Enns, founder and CEO of Win Without Pitching. The content for this article, published here with permission, was first published on March 17, 2020, on the Win Without Pitching blog here. Learn more about Blair Enns, his fantastic books, The Win Without Pitching Manifesto and Pricing […]
Is your architecture website hurting your firm?
Imagine you’ll get hungry tomorrow while you’re out and you decide to pick up some quick lunch. What would happen as you drove down the road if you didn’t see signs for McDonald’s or Chipotle—but instead only “Fast Food” or “Eat My Lunch?” Or let’s say you needed a new pair of shoes. What would […]
10 Rules for Building a Powerful Brand in Architecture
When Annmarie and I launched our architecture studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our […]
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