Using the Right Words: How Copywriting Builds a Better Architecture Brand In this episode, Mark R. LePage talks with award-winning copywriter Larry Lindner, opening the door to a conversation many architects overlook: why the right words matter just as much as great design. Larry explains how strong storytelling helps architects stand out in a crowded […]
EA635: Katie Alessi and Kelly Donahue – Intentional Visibility for Small Architecture Firms
Intentional Visibility for Small Architecture Firms In this episode of the EntreArchitect Podcast, Mark R. LePage explores the concept of intentional visibility for small architecture firms with marketing experts Katie Alessi and Kelly Donahue. Together, they unpack what it truly means to be visible in a crowded market and how small firms can strategically connect […]
EA620: Danilda Polanco – Unapologetically DOPE: Building an “Empire” on Her Own Terms
Unapologetically DOPE: Building an “Empire” on Her Own Terms Danilda Polanco is unapologetically redefining what it means to be a woman in architecture and construction. As the founder of DOPE Architecture Inc., a woman-owned design-build firm in Denver, Danilda shares how her journey from the Dominican Republic to running a successful practice is fueled by […]
EA608: Fallon Scott – Fix the Foundation: How to Build a Scalable Firm Without Burning Out
Fix the Foundation: How to Build a Scalable Firm Without Burning Out In this episode, Fallon Scott, founder of F28&Co, shares how small firms can scale without sacrificing their sanity. Drawing from her background in accounting, auditing, and corporate operations, Fallon explains how implementing enterprise-level systems—like SOPs and financial frameworks—can set the foundation for sustainable […]
Connections matter less — and more — than you probably think
How to Start Building Professional Relationships Introduction So, you are interested in building professional relationships? The following article can be used as a guide to not only review the “how” of building connections, but also to think about “why” you should. Instructions To get the most out of this article, take the time to think […]
The Six Layers of a Healthy Referral Strategy
It’s safe to say if a healthy, fully functioning referral strategy has six layers, there’s a good chance you’re missing one or two of them (or maybe more). When I say a healthy and fully functioning referral strategy, I mean that you’re producing the desired results of referrals received that isn’t left to chance and […]
