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Mar 18 2016

EA115: How to Become a Thought Leader in Architecture [Podcast]

Are you an expert on a specific topic or technique? Do you have a passion for a specific cause? Do you seek to influence a group of people? Are you a leader or want to be one for innovation and change? This week on the EntreArchitect Podcast, I will share How to Become a Thought […]

Written by Mark R. LePage · Tagged: blog, Branding, change, influence, innovation, leader, mentorship, networking, Passion, servant leader, thought leader

May 11 2015

6 Critical Lessons From My First 24 Months in Business

This week, I am sharing a guest post by my friend Eric Reinholdt. Last fall Eric shared his thoughts on how architects should best be using Houzz. Today, in honor of his 2 year anniversary in business at 30X40, he shares 6 important lessons he’s learned along the way. Eric has authored several books on architecture, his […]

Written by Mark R. LePage · Categorized: Business · Tagged: Branding, Goals, making things

Apr 23 2015

EA073: The Power of Picking a Target Market [Podcast]

In addition to developing a sales system, the concept of Target Market is the one thing that I most credit for the success of my small firm, Fivecat Studio. Every day I see architects’ websites stating that they “specialize” in residential, commercial and institutional. Specialists in everything specialize in nothing. Your customers want you to […]

Written by Mark R. LePage · Tagged: Branding, target market

Feb 26 2015

EA065: How to Successfully Rebrand an Architecture Studio with Emily Hall [Podcast]

Click the podcast player button above to listen or subscribe to the show on iTunes. When Annmarie and I launched our residential architecture studio in 1999, we made a very important decision about the name of our firm. We wanted to be sure that our name was unique and would clearly separate our studio from […]

Written by Mark R. LePage · Tagged: Branding, branding for architects, graphic design, Marketing, naming, rebranding architecture firm, web design

Oct 19 2014

How To Turn Prospects into Projects

I just returned from a quick three-day trip to San Francisco, California. I was invited by architect Rosa Sheng, the co-chair of the Missing 32% Committee at AIASF, to present as a member of a panel discussing entrepreneurism in architecture at the Equity by Design Symposium. The symposium was a fantastic event. If you want to learn […]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Branding, confidence, networking, Public Speaking

Oct 09 2014

EA048: Success Through Storytelling with Bob Fisher of DesignIntelligence [Podcast]

This week on the Entrepreneur Architect Podcast, Bob Fisher of DesignIntelligence and I have a fantastic conversation about how small firm architects may succeed through storytelling. Another submission to the #ArchiTalks blog series, this episode is being published simultaneously with many other #ArchiTalks blog posts from all over the internet. Scroll down to the bottom […]

Written by Mark R. LePage · Tagged: #ArchiTalks, Branding, Marketing, Small Firm Architects, Storytelling

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