It is an often repeated rule that people buy from those whom they “know, like and trust”. That phrase is easy to remember and sounds great as a tweet, but what does that really mean? How do we do that? How might we connect with more people and become better known? How is it […]
EA115: How to Become a Thought Leader in Architecture [Podcast]
Are you an expert on a specific topic or technique? Do you have a passion for a specific cause? Do you seek to influence a group of people? Are you a leader or want to be one for innovation and change? This week on the EntreArchitect Podcast, I will share How to Become a Thought […]
6 Critical Lessons From My First 24 Months in Business
This week, I am sharing a guest post by my friend Eric Reinholdt. Last fall Eric shared his thoughts on how architects should best be using Houzz. Today, in honor of his 2 year anniversary in business at 30X40, he shares 6 important lessons he’s learned along the way. Eric has authored several books on architecture, his […]
EA073: The Power of Picking a Target Market [Podcast]
In addition to developing a sales system, the concept of Target Market is the one thing that I most credit for the success of my small firm, Fivecat Studio. Every day I see architects’ websites stating that they “specialize” in residential, commercial and institutional. Specialists in everything specialize in nothing. Your customers want you to […]
EA065: How to Successfully Rebrand an Architecture Studio with Emily Hall [Podcast]
Click the podcast player button above to listen or subscribe to the show on iTunes. When Annmarie and I launched our residential architecture studio in 1999, we made a very important decision about the name of our firm. We wanted to be sure that our name was unique and would clearly separate our studio from […]
How To Turn Prospects into Projects
I just returned from a quick three-day trip to San Francisco, California. I was invited by architect Rosa Sheng, the co-chair of the Missing 32% Committee at AIASF, to present as a member of a panel discussing entrepreneurism in architecture at the Equity by Design Symposium. The symposium was a fantastic event. If you want to learn […]