How to Build a Brand That Resonates with Your Most Valuable Clients Your brand is more than just your logo. Your brand is your story in the minds of those interacting with your firm. It’s about emotions and feelings. It’s the way people see, feel, touch and experience our firms. This week at EntreArchitect podcast, Declan […]
How To Become Known as an Architect
It is an often repeated rule that people buy from those whom they “know, like and trust”. That phrase is easy to remember and sounds great as a tweet, but what does that really mean? How do we do that? How might we connect with more people and become better known? How is it […]
EA115: How to Become a Thought Leader in Architecture [Podcast]
Are you an expert on a specific topic or technique? Do you have a passion for a specific cause? Do you seek to influence a group of people? Are you a leader or want to be one for innovation and change? This week on the EntreArchitect Podcast, I will share How to Become a Thought […]
6 Critical Lessons From My First 24 Months in Business
This week, I am sharing a guest post by my friend Eric Reinholdt. Last fall Eric shared his thoughts on how architects should best be using Houzz. Today, in honor of his 2 year anniversary in business at 30X40, he shares 6 important lessons he’s learned along the way. Eric has authored several books on architecture, his […]
EA073: The Power of Picking a Target Market [Podcast]
In addition to developing a sales system, the concept of Target Market is the one thing that I most credit for the success of my small firm, Fivecat Studio. Every day I see architects’ websites stating that they “specialize” in residential, commercial and institutional. Specialists in everything specialize in nothing. Your customers want you to […]
EA065: How to Successfully Rebrand an Architecture Studio with Emily Hall [Podcast]
Click the podcast player button above to listen or subscribe to the show on iTunes. When Annmarie and I launched our residential architecture studio in 1999, we made a very important decision about the name of our firm. We wanted to be sure that our name was unique and would clearly separate our studio from […]