Search Results for: target market

Apr 29 2016

EA121: The 12 Critical Categories of Business That Will Take Your Firm from Struggling Studio to Small Firm Success Story [Podcast]

In architecture school, we all had a dream of what we would become when we became architects; designing beautiful spaces and making the world a better place with each project. We each told ourselves a story of success as an architect. We imagined a studio filled with light, working with talented people and surrounded by […]

Apr 26 2016

The Power of the “Profit First” Culture in Architecture

We architects have deeply rooted positive passion for what we do. As artists we love to manipulate form and space, in order to impact the lives of others. We are thrilled every time we walk through one of our structures. Our fuel is the excitement and emotional reaction that others have for our art. We […]

Apr 08 2016

EA118: Architecture Firm Culture… Why is it Critical to Our Success? [Podcast]

Architecture Firm Culture Many of us architects are so focused on our business, our design and all the things we have going on that we don’t think about culture. We may not even think it’s that important to the success of our firm compared to financial management, design, sales or marketing. What if you were […]

Mar 08 2016

17 Essential Elements of Successful Teams in Architecture

As you apply the rules of marketing and establish an effective sales system, an interesting phenomenon will occur. You will start to sign more contracts and your boards will begin to stack up with exciting new projects. You’re going to get busy and you are not going to be able to do all the work […]

Books

The Architect’s Handbook of Professional Practice Authored by The American Institute of Architects (AIA), this guide is the updated architecture profession’s standard on practice issues. This indispensable resource covers all aspects of architectural practice, including legal, financial, marketing, management, and administrative issues. BUY NOW » Financial Management for Design Professionals: The Path to Profitability You […]

Feb 19 2016

EA111: How to Manage Your Sales Pipeline as a Small Firm Architect [Podcast]

Every week we receive calls from potential clients; people who have come our way through word of mouth, a Google search or in response to our amazing marketing efforts. We answer those calls and we begin a process that will, hopefully, lead the most qualified of the bunch to signing a contract. That process is […]