A member of our Linkedin group, Entrepreneur Architect, posted a response to my discussion, “Learning From Other Industries: Could an architecture firm be successfully structured to run like a high-end salon?”. Amy Burke, NCARB is a member of a design group named Hyperform Design Co-op located just outside Denver, Colorado. Hyperform is an informal collaborative […]
Search Results for: target market
Are You Loving the Low End?
Scott Anthony, author of the new book, The Silver Lining, contributed a recent HarvardBusiness blog post about “loving the low end”. Few architects are seeking the “low end”, but maybe there is something we can learn here. Is there a way we can restructure our basic architectural service and provide an alternative “stripped down” version […]
How to Stand Out
In the tradition of Seth Godin’s Purple Cow, Dan Heath, co-author of Made to Stick, has posted How to Stand Out in a Crowded Marketplace (video) to the AmEx OPEN Forum. Are you doing something new that no one has seen before? Are you doing one thing ferociously? According to Heath, we need to be […]
How To Start Your Own Design Firm
Here’s an excellent post from one of my favorite blogs: A buddy of ours recently asked for our advice on how to go out on your own as an architect. It’s an interesting question primarily because of the timing and the current economy (or lack thereof). But despite the slow industry, we think its […]
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