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Dec 03 2011

Are You “Locally Famous”?

What are you doing to become “locally famous”? Do you have a facebook account with which you post regularly and interact with your fans? Do you follow Twitter feeds for people who have influence in your local communities… and respond to their tweets? Do you blog… consistently, and have a website which reflects the expectations […]

Written by Mark R. LePage · Categorized: Business, Marketing, Strategy, Success · Tagged: "entrepreneur architect", "locally famous", Architects, westchester county

Jul 26 2011

BUILD LLC… the documentary

Check out the new short film documenting the life and times of the Seattle-based architecture firm, BUILD LLC. It is beautifully done. A film like this can be used for so many purposes. First, it documents a specific time in the life of this specific firm. Andrew, Kevin and their team will have a great […]

Written by Mark R. LePage · Categorized: Architects, Marketing, Video

Mar 31 2011

How do your clients find YOU?

At the end of an interview with a prospective client, I ask them to complete a short questionnaire. Most of the questions are names, address and telephone numbers, but near the bottom of the page is this question, “How did you learn about Fivecat Studio?” The question is followed by a few choices, “Magazine or […]

Written by Mark R. LePage · Categorized: Architects, Business, Marketing, Public Relations

Mar 29 2011

How important is your firm’s name?

Our firm’s name is Fivecat Studio. It took quite a long time to settle on the name when we launched the firm back in 1999. Our intent, then and now, is to build a great and enduring firm that will long outlive its founders. We did not want to build the firm around any single […]

Written by Mark R. LePage · Categorized: Branding, Business, Marketing, Naming

Apr 16 2010

Do You Tweet?

From Architectural Record: It seems like everyone these days is constantly plugged into their technological devices, tweeting their whereabouts, Facebooking their statuses, and publicizing anything and everything about themselves. Companies are even engaged in the phenomenon, using social media tools to market their products and services. But for architects, do these online pursuits pay off? […]

Written by Mark R. LePage · Categorized: Architects, Marketing, Networking, Professional Practice, Social Media · Tagged: Architects, Architectural Record, Twitter

Feb 25 2010

Non-Traditional Architecture Firms

A member of our Linkedin group, Entrepreneur Architect, posted a response to my discussion, “Learning From Other Industries: Could an architecture firm be successfully structured to run like a high-end salon?”. Amy Burke, NCARB is a member of a design group named Hyperform Design Co-op located just outside Denver, Colorado. Hyperform is an informal collaborative […]

Written by Mark R. LePage · Categorized: Architects, Books and Magazines, Business, Marketing, Professional Practice

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