From Architectural Record:
It seems like everyone these days is constantly plugged into their technological devices, tweeting their whereabouts, Facebooking their statuses, and publicizing anything and everything about themselves. Companies are even engaged in the phenomenon, using social media tools to market their products and services. But for architects, do these online pursuits pay off?
Design firms that have integrated social media into their practices report a spike in interest in their work — particularly from journalists, publishers, and other architects. However, few can say their efforts have directly led to new projects … yet. Social media is so new to the profession that it may take a few years before the benefits can be measured, but some firms are investing now with high hopes for future rewards.
Being present online and social networking has worked for us at Fivecat Studio.
About three hundred people read my Living Well in Westchester blog every day. Several past and future clients have become our “fans” on Facebook and we’ve received several new inquires for residential projects directly referencing Twitter as their source.
Are you ready to tweet? Come “follow me” at www.twitter.com/FivecatStudio.