EntreArchitect // Small Firm Entrepreneur Architects

Business training and resources for small firm entrepreneur architects.

JEDI: Justice + Equity + Diversity + Inclusion in Architecture

By Antoinette Bunkley and Rachel J. Bascombe, CO Architects CO Architects is an architectural practice of diverse employees, hailing from multiple countries and speaking multiple languages. The firm has been successful in creating a diverse and inclusive workplace that makes everyone—regardless of who they are or what position they hold—feel equally involved in and supported […]

Architects’ Claim to Storyteller Status

In the first article of this series, Architects as Storytellers we looked at the possible historical and etymological origins for why we call the levels of a building “stories.” The main idea is that the frieze of an ancient Greek temple often featured sculpted scenes honoring a god or goddess. The frieze was a narrative […]

Architects as Storytellers

My fellow architects, you may not know it, but you have a rightful claim to the status of storyteller. Your professional roots of designing and constructing buildings are deeply connected to language, communication, and to storytelling in profound ways. Let me ask you a question: The last building project you completed – how many floors […]

The Order of Operations

The Critical Differences Among Mission, Vision, Purpose, Strategy and Goals Are you confused about the difference between mission and vision? Or, between purpose and mission? You’re not alone. I am frequently asked about the differences among mission, vision, purpose, strategy and goals… and where do values fit in? Many people don’t care about definitions. That’s […]

How to Rewrite the Story of Our Profession

No More Starving Artist With a twisted sense of pride, too many architects today accept the small firm stereotype of “starving artist”. Seeds planted in architecture school bloom into a full-on virus as professionals launch their own firms and find their way to small business. New firms are launched every day without proper planning, without […]