Why Client Interviews Are the Missing Link in Your Marketing Melissa Harstine helps service providers improve their sales and marketing with research-backed copy and case studies. As a trained journalist, she leverages customer interviews to craft words that inspire people to take action. Melissa lives in Kansas with her husband, Nate, and a backyard full […]
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EA412: Mike Michalowicz – Get Different With Your Marketing
Get Different With Your Marketing By his 35th birthday Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, […]
Three Steps for Marketing Your Architecture Firm
At Archmark Architect Branding & Marketing, we’ve seen architecture firms struggle to implement effective marketing strategies that help them get in front of better prospects so they can win better projects. Historically, architecture firm marketing has relied heavily on word-of-mouth referrals. This passive approach is what we call “Hope Marketing.” Essentially, you’re not marketing at […]
The Problem with ‘Hope Marketing’ and What to Do Instead
Working with many architecture firms over the past several years our agency, Archmark Architect Branding & Marketing, has been approached by many architects who have struggled to establish a consistent, repeatable, and reliable process to attract new clients and projects. The challenge for many firm owners is that they rely too heavily on passive new […]
EA352: Content Marketing Strategies for Small Firm Architects
Content Marketing Strategies for Small Firm Architects You may not know that content marketing includes any kind of conversation you’re having with a potential client with the goal of leading them to a sale and grow your business. Is your small architecture firm ready to reach a bigger audience? This week on EntreArchitect Podcast, Content […]
EA299: How to Automate Your Marketing to Find The Clients You Want
How to Automate Your Marketing to Find The Clients You Want As small firm architects, you’re already wearing so many hats. Learning how to build a website, put together a lead magnet, and developing an effective marketing strategy can be a challenge. What if you can make it even easier? This week at EntreArchitect Podcast, How to […]
How To Systematize Your Marketing
This is the second guest post by Ashley Gartland in a series of three about simplifying your business. Marketing Without the Overwhelm Let’s just call it like it is: marketing takes up a lot of time in your business – not to mention space in your head. Between social media, content marketing, networking and pitching, […]
EA235: 21 Rules for Online Marketing [Podcast]
21 Rules for Online Marketing This week at EntreArchitect Podcast, 21 Rules for Online Marketing. This is a subject that people ask EntreArchitect about all the time. Marketing is all about the online. This is a checklist to follow for success in the marketing department. To hear more about finding success through marketing, listen to […]
4 Simple Marketing Strategies for Residential Architects
Marketing Strategies for Residential Architects Have you listened to my interview with co-founder of SALA Architects, Dale Mulfinger, FAIA over at EntreArchitect Podcast? It was a fantastic discussion about how SALA was founded and the journey to where Dale finds himself today as a principal at the firm, a teacher and an author of several […]
Emotional Marketing for Architects: House or Home?
This post is my contribution to an international blog series called #ArchiTalks. Each month, dozens of architect bloggers from around the world publish a post on a specific topic simultaneously on the same date. Scroll to the bottom for links to posts written by all of my #ArchiTalks friends. Emotional Marketing for Architects Our prospective clients learn […]
4 Simple Marketing Strategies of SALA Architects
Marketing Strategies for Residential Architects This past week, I had the great opportunity to join the co-founder of SALA Architects, Dale Mulfinger, FAIA over at EntreArchitect Podcast. It was a fantastic discussion about how SALA was founded and the journey to where Dale finds himself today as a principal at the firm, a teacher and […]
Back to School: Marketing for Architects
This post is my contribution to an international blog series called #ArchiTalks. Each month, dozens of architect bloggers from around the world publish a post on a specific topic simultaneously on the same date. Scroll to the bottom for links to posts written by all of my #ArchiTalks friends. This month, the #ArchiTalks topic is “Back to […]
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