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Oct 25 2021

The Six Layers of a Healthy Referral Strategy

It’s safe to say if a healthy, fully functioning referral strategy has six layers, there’s a good chance you’re missing one or two of them (or maybe more).   When I say a healthy and fully functioning referral strategy, I mean that you’re producing the desired results of referrals received that isn’t left to chance and […]

Written by Stacey Brown Randall · Categorized: Business Development, Marketing · Tagged: business development, Marketing, marketing for architects, Marketing Strategies, referral marketing, referrals

Jul 12 2021

Who’s Referring You and Why It Matters

Paying attention to where your business – or clients – come from helps you make decisions on where you should be spending your time and resources. When your client is still a prospect, do they find you through networking, advertising, speaking engagements, direct mail, or being referred to you?

Written by Stacey Brown Randall · Categorized: Marketing · Tagged: Marketing, marketing for architects, Marketing Strategies, referral marketing, referrals

May 24 2021

The Real Definition of a Referral

Most of us think we know what a referral is since referrals have been around forever as the holy grail of how to grow your business in the easiest way possible. But most don’t understand what makes a referral a referral which leads to lower closing ratios, mislabeled leads, and incorrect assumptions about how your […]

Written by Stacey Brown Randall · Categorized: Business, Marketing, Sales · Tagged: business development, referral marketing, referrals, sales, sales process, sales strategies, Sales System

Mar 15 2021

Where Referrals Fit in Your Sales Strategy

For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals. Ask your clients and contacts – anyone in your database whether you really know them or not – for referrals and ask often. Be promotional and gimmicky by placing “your referral is […]

Written by Stacey Brown Randall · Categorized: Sales · Tagged: Marketing, referral marketing, referrals, sales, sales strategies

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