Every architect has a dream of having their work published in books and magazines. For some it’s a right of passage – a testament to hard work and years of focus. For others, its a marketing strategy. Publication is a form of social proof indicating that our designs are worthy of our prospective clients’ attention. […]
How to Use an Email Newsletter to Acquire More Leads for an Architecture Firm
Years before launching EntreArchitect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without the […]
21 Rules of Online Marketing for Residential Architects
Each of our prospects come to us with a story in the minds. It’s their understanding of who we are as architects and a definition of what we do. That story may have been placed their by friends or family or from experiences as a child. Its likely, at some level, that story was placed there […]
5 Fundamentals To Learn Before Launching Your Own Architecture Firm
When Annmarie and I launched Fivecat Studio, we were “young and dumb”. We were optimistic and enthusiastic, but we didn’t know what we didn’t know. We were 29 years old, had a dream of starting our own firm and jumped. I always knew I would own my own firm. I’m a born entrepreneur. What I […]
How To Market Your Residential Architecture Firm
This is a guest post by Enoch Sears from Business of Architecture. Marketing a residential architecture firm is perhaps different than marketing any other kind of professional service or product in the world. It isn’t like we’re selling the latest widget or a used car. Selling architectural services is all about relationships. And yet residential architects have […]
20 Tips To Help Architects Build a Better Newsletter
Years before launching Entrepreneur Architect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without […]
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