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Aug 09 2016

How To Get Published as a Small Firm Architect

Every architect has a dream of having their work published in books and magazines. For some it’s a right of passage – a testament to hard work and years of focus. For others, its a marketing strategy. Publication is a form of social proof indicating that our designs are worthy of our prospective clients’ attention. […]

Written by Mark R. LePage · Categorized: Business · Tagged: magazines, Marketing, photography, publishing

Jun 21 2016

How to Use an Email Newsletter to Acquire More Leads for an Architecture Firm

Years before launching EntreArchitect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without the […]

Written by Mark R. LePage · Categorized: Business · Tagged: Architects, Architecture, email, lead generation, Marketing, newsletter

Oct 13 2015

21 Rules of Online Marketing for Residential Architects

Each of our prospects come to us with a story in the minds. It’s their understanding of who we are as architects and a definition of what we do. That story may have been placed their by friends or family or from experiences as a child. Its likely, at some level, that story was placed there […]

Written by Mark R. LePage · Categorized: Business · Tagged: Blogs, Marketing, online marketing, Social Media, Websites

Aug 10 2015

5 Fundamentals To Learn Before Launching Your Own Architecture Firm

When Annmarie and I launched Fivecat Studio, we were “young and dumb”. We were optimistic and enthusiastic, but we didn’t know what we didn’t know. We were 29 years old, had a dream of starting our own firm and jumped. I always knew I would own my own firm. I’m a born entrepreneur. What I […]

Written by Mark R. LePage · Categorized: Business · Tagged: Business Plan, Customer Service, financial management, Life Plan, Marketing, productivity, sales

Jul 04 2015

How To Market Your Residential Architecture Firm

This is a guest post by Enoch Sears from Business of Architecture. Marketing a residential architecture firm is perhaps different than marketing any other kind of professional service or product in the world. It isn’t like we’re selling the latest widget or a used car. Selling architectural services is all about relationships. And yet residential architects have […]

Written by Mark R. LePage · Categorized: Business · Tagged: business of architecture, Marketing

Oct 12 2014

20 Tips To Help Architects Build a Better Newsletter

Years before launching Entrepreneur Architect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without […]

Written by Mark R. LePage · Categorized: Business · Tagged: email newsletters, Marketing

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