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Jun 21 2018

Behind the Design 001:
Calender Rd. by Allen Architecture, LLC

Project Name Calender Rd. Project Location Arlington, Texas Firm Name ALLEN ARCHITECTURE LLC Architect’s Name Brandon E. Allen, AIA Project Design Team Brandon E. Allen, Anissa Allen, Brad Blessing, Ana-Sofia Gonzalez Consultants JHF Construction (GC), H&H Engineering (Structural), edited (furniture, art, staging) Firm Address 1227 W. Magnolia Ave. LL100, Fort Worth, Texas 76110 Website URL […]

Written by Mark R. LePage · Categorized: Behind the Design · Tagged: Architects, architectural photography, Architecture, behindthedesign, Business, Marketing, sales, Systems

May 25 2018

EA221: Commoditization of the Architect and How to Fix It [Podcast]

Fees are being driven down, the selection process is involving more people. Ironically, it’s slowing down even though the pace of business to speeding up verses what we think. We’re losing projects that we never lost before. We’re being seen as being the same as everyone else. Our prospective clients think that we look the same and we sound the same and we act the same as everybody else.​

Written by Mark R. LePage · Tagged: Architect, Architecture, Business, business success, Commoditization, Design, entrepreneur, Marketing, money, Profit, Success

May 15 2018

Pricing Creativity with Author
Blair Enns (Transcript)

This is the transcript from EntreArchitect Podcast Episode 219, Pricing Creativity with Author Blair Enns. Listen to this podcast episode or download the audio file here.   ***Start Transcript*** Promo: 00:00 Do you know how to calculate the exact amount you need to charge your clients in order to earn 20 percent profit on that […]

Written by Mark R. LePage · Categorized: Transcripts · Tagged: Author, Blair Enns, books, EntreArchitect Podcast, Marketing, Pricing, Pricing Creativity, sales, Transcripts, Win Without Pitching

Mar 13 2018

4 Simple Marketing Strategies for Residential Architects

Marketing Strategies for Residential Architects Have you listened to my interview with co-founder of SALA Architects, Dale Mulfinger, FAIA over at EntreArchitect Podcast? It was a fantastic discussion about how SALA was founded and the journey to where Dale finds himself today as a principal at the firm, a teacher and an author of several […]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Marketing, presenting, Residential Architects, Speaking, teaching, Writing

Jan 30 2018

Architects Are All The Same

Clients see us as all the same. One architect is just like another. We are all expected to be wonderfully talented designers. We are expected to know the codes and technical details required to construct safe and healthy buildings. In the eyes of our clients, we are all the same… unless we do something to […]

Written by Mark R. LePage · Categorized: Business · Tagged: Branding, experiences, Marketing

Dec 22 2017

EA199: Using Emotions to Market Your Architecture Firm [Podcast]

For years, Sheri teetered back and forth between staying small and practicing as a small practitioner or making plans for growth and executing toward a bigger future. 

Written by Mark R. LePage · Tagged: Architect, Architecture, businesse, Design, emotion, entrepreneur, imagination, Marketing, Profit, Success

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