Clients see us as all the same. One architect is just like another. We are all expected to be wonderfully talented designers. We are expected to know the codes and technical details required to construct safe and healthy buildings. In the eyes of our clients, we are all the same… unless we do something to […]
EA199: Using Emotions to Market Your Architecture Firm [Podcast]
For years, Sheri teetered back and forth between staying small and practicing as a small practitioner or making plans for growth and executing toward a bigger future.
How To Make Your Social Media Content More Shareable
Many (if not all) of us are using social media on a daily basis. Some of us restrict our time online to personal social interactions, while others use these powerful networking platforms to help promote our architectural businesses. Social media can certainly be a powerful tool, but if not carefully and intentionally managed, our time […]
How To Build A Powerful
Email Newsletter For
Your Architecture Firm
Years before launching EntreArchitect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without the […]
You Already Know How To Be Successful in Architecture
You already know how to be successful. You’ve read all the books. You follow the blogs. You listen to the podcasts. You are subscribed to all the most informative and inspirational newsletters. You have the information. You know how to succeed. So, why are you not crushing it? Why are you struggling to pay the […]
EA188: Using Emotions to Successfully Attract the Clients You Want [Podcast]
Using Emotions to Successfully Attract the Clients You Want Our prospective clients learn with their heads, but they decide with their hearts. After years of research, often, when a client chooses to work with an architect it simply comes down to their feelings. They choose their team by deciding who they like the most. This […]
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