Get Different With Your Marketing By his 35th birthday Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, […]
EA408: Xylia Buros – How to Craft a Compelling Mission Statement for Your Architecture Firm
How to Craft a Compelling Mission Statement for Your Architecture Firm Xylia Buros directs the marketing programs of all Charrette Venture Group Investment Partner firms. As a marketing and communications strategist with more than 18 years of experience, she previously ran her own consulting business that helped innovative firms increase their revenue and visibility. She […]
Who’s Referring You and Why It Matters
Paying attention to where your business – or clients – come from helps you make decisions on where you should be spending your time and resources. When your client is still a prospect, do they find you through networking, advertising, speaking engagements, direct mail, or being referred to you?
Three Steps for Marketing Your Architecture Firm
At Archmark Architect Branding & Marketing, we’ve seen architecture firms struggle to implement effective marketing strategies that help them get in front of better prospects so they can win better projects. Historically, architecture firm marketing has relied heavily on word-of-mouth referrals. This passive approach is what we call “Hope Marketing.” Essentially, you’re not marketing at […]
Why Your Architecture Practice Website Matters
Now—More Than Ever
Last year I studied 163 architecture websites (crazy, I know!). I studied them because I was tired of hearing architects say: “My website doesn’t matter… I get all my projects from referrals or word-of-mouth”. But in today’s Google-driven, economic-uncertain, pandemic-plagued world, nothing could be further from the truth. Architecture practice websites do matter. Your practice […]
EA352: Content Marketing Strategies for Small Firm Architects
Content Marketing Strategies for Small Firm Architects You may not know that content marketing includes any kind of conversation you’re having with a potential client with the goal of leading them to a sale and grow your business. Is your small architecture firm ready to reach a bigger audience? This week on EntreArchitect Podcast, Content […]
