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Feb 09 2014

10 Rules for a Powerful Brand in Architecture

When Annmarie and I launched Fivecat Studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans […]

Written by Mark R. LePage · Categorized: Business · Tagged: Architecture, Brand Building, Brands, Storytelling

Jan 26 2014

Conversion Rates for a Small Firm Architect

The last fifteen years has been one wild ride for Fivecat Studio. We have survived two recessions, several natural disasters and a major terrorist attack within 40 miles of our front door. The confidence level of our clients has been riding the roller coaster of an uncertain, unpredictable economy. Project conversions have been up and […]

Written by Mark R. LePage · Categorized: Business · Tagged: Architecture, charts, Conversion Rates for Architects, Conversions, projects, Prospects, small firms

Jul 14 2013

How I Started My Own Architecture Firm (Part 1)

I always knew I would someday have my own firm. I’m a born entrepreneur… quite literally. Dad’s a retired auto mechanic and he taught me entrepreneurism early. As a child, I watched how he bought old Corvettes and flipped them for a profit. When I was 13, I started doing the same. With savings from […]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Architecture, Startup

Jul 07 2013

The Inevitable Priority Shift

Every residential architecture project starts months, maybe even years before a client ever approaches an architect. Our potential clients have saved their money and prepared a budget. They have considered how long a project takes and has a clear expectation for completion (even if it is most likely unrealistic). They’ve been dreaming of their finished […]

Written by Mark R. LePage · Categorized: Business · Tagged: Architects, Architecture, Client Relations, Project Management

Jun 09 2013

This Old House Needs a Major Renovation

Today, I am sharing a few ideas which started in last week’s newsletter (Have you subscribed yet? If not; go here now.) I’ve been thinking about our mission here at Entrepreneur Architect and how we must become an influential force for change in this profession of ours. We have some very big problems to solve […]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Architecture, Profession

Apr 28 2013

You Should Q.U.I.T.

I decided to become an architect when I was 10 years old. I made the decision and never looked back. Another career was never even considered. Every step to become a licensed architect was calculated and scheduled for the result that has become my reality. I have always looked at this as a gift. I […]

Written by Mark R. LePage · Categorized: Business · Tagged: Architects, Architecture, quitting

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