Culture: Having the Right People on the Plane You may not know it, but your architecture firm’s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural fit before experience and skill level. This level […]
EA331: Copywriting for Architects with Nikita Morell
Copywriting for Architects with Nikita Morell As small firm architects, it’s no secret that marketing is a huge part of our businesses. What does your website say about the work you do and the way you serve your clients? How can you create the right words so that you can connect with your ideal clients […]
EA330: Using Instagram to Grow Beyond Your Small-Town Roots
Using Instagram to Grow Beyond Your Small-Town Roots with Rafe Churchill Living and working as an architect in a small town can be challenging. How can a small architecture firm in a small town attract the right clients? This week on EntreArchitect podcast, Using Instagram to Grow Beyond Your Small-town Roots. Learn more about Rafe […]
S01E09: Purpose: A Higher Cause than Architecture
Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization’s pursuit of purpose and its financial performance? There is a link between purpose-driven brands and profit. Do you have a higher purpose than “architecture?” How can you discover what your purpose is and how it differentiates […]
EA329: Developing a New Model for Housing Development
Developing a New Model for Housing Development with Trayvone Mathis As architects, we work hard to make the world a better place. A lot of the hardships in individual people’s lives are because they’re trying to make enough money to just to live and pay rent. How can developers provide housing for people in different […]
EA328: Designing a World-Class Architecture Firm with Patrick MacLeamy, FAIA
Designing a World-Class Architecture Firm As small firm architects, it’s challenging to stay prepared for what’s to come. How can we lead well and grow our firms through the varying economic circumstances that may come our way? This week on EntreArchitect podcast, Designing a World-Class Architecture Firm with Patrick MacLeamy. Learn more about Patrick at […]
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