Search Results for: marketing

May 13 2014

Can Architecture Be Saved?

I entered the profession in 1993 after graduating from Roger Williams University. The day I walked through studio for the first time, I heard the stories of a struggling profession; a culture built upon the belief that architects were artists and money was for those who sell out to the masses. That story is alive […]

May 05 2014

Business Basics for Architects: Gross Income vs. Net Income

This post is the first in a series of articles where I will focus on Business Basics for Architects. Without the business background required for success, there are many relatively simple terms and strategies that we, as business owners, need to know but were never taught. These are the critical elements of business success that […]

Apr 06 2014

5 Steps To Turn Your Clients Into Raving Fans

“Design great architecture and they will come.” That’s been the mantra of architects for generations. Hang a shingle, wait for the phone to ring and you’re in business. Design an amazing project and your massive talent will have new prospects knocking your door down. Though that formula is not impossible, the reality for most of […]

Mar 30 2014

Launch a Blog and Convert More Clients

This past week on the Entrepreneur Architect Podcast, I shared my original 2006 business plan for Fivecat Studio. If you listened to the episode, you heard me talk about starting a blog as part of my Lead Conversion Action Plan. Shortly after completing the plan, I launched Living Well in Westchester and wrote consistently until […]

Mar 16 2014

The Architecture Business Plan Competition

Competitions are a integral part of the architecture experience. Since architecture school and throughout our careers, design competitions provide a vehicle for architects to promote our talents and showcase our skills. Several architects have built their firms around the results of competitions, allowing them to leapfrog years of marketing strategies, accelerating their brands and business […]

Mar 02 2014

Five Fundamentals I Wish I Knew Before Launching My Architecture Firm

When Annmarie and I launched Fivecat Studio, we were “young and dumb”. We were optimistic and enthusiastic, but we didn’t know what we didn’t know. We were 29 years old, had a dream of starting our own firm and jumped. I always knew I would own my own firm. I’m a born entrepreneur. What I […]