“Design great architecture and they will come.” That’s been the mantra of architects for generations. Hang a shingle, wait for the phone to ring and you’re in business. Design an amazing project and your massive talent will have new prospects knocking your door down. Though that formula is not impossible, the reality for most of […]
Search Results for: marketing
Launch a Blog and Convert More Clients
This past week on the Entrepreneur Architect Podcast, I shared my original 2006 business plan for Fivecat Studio. If you listened to the episode, you heard me talk about starting a blog as part of my Lead Conversion Action Plan. Shortly after completing the plan, I launched Living Well in Westchester and wrote consistently until […]
The Architecture Business Plan Competition
Competitions are a integral part of the architecture experience. Since architecture school and throughout our careers, design competitions provide a vehicle for architects to promote our talents and showcase our skills. Several architects have built their firms around the results of competitions, allowing them to leapfrog years of marketing strategies, accelerating their brands and business […]
Five Fundamentals I Wish I Knew Before Launching My Architecture Firm
When Annmarie and I launched Fivecat Studio, we were “young and dumb”. We were optimistic and enthusiastic, but we didn’t know what we didn’t know. We were 29 years old, had a dream of starting our own firm and jumped. I always knew I would own my own firm. I’m a born entrepreneur. What I […]
Share Your Knowledge and Architects Will All Succeed
I relaunched Entrepreneur Architect on December 12, 2012 as an online resource for sole proprietors, small firm architects and students of architecture. It is my mission to share everything I know about succeeding in the profession and I encourage every other architect to do the same. The most successful organizations are built around great teams […]
10 Rules for a Powerful Brand in Architecture
When Annmarie and I launched Fivecat Studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans […]
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