Search Results for: marketing

Feb 09 2014

10 Rules for a Powerful Brand in Architecture

When Annmarie and I launched Fivecat Studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans […]

Feb 02 2014

My Ultimate Guide to Landing Your First Job in Architecture

This past December I was invited to speak at AIAS Forum 2013; the American Institute of Architecture Students national convention. This year the event was held in Chicago… Yes, Chicago in December, and yes, we were snowed-in for days. While we waited for the airports to open, I had the opportunity to speak in length […]

Jan 26 2014

Conversion Rates for a Small Firm Architect

The last fifteen years has been one wild ride for Fivecat Studio. We have survived two recessions, several natural disasters and a major terrorist attack within 40 miles of our front door. The confidence level of our clients has been riding the roller coaster of an uncertain, unpredictable economy. Project conversions have been up and […]

Jan 12 2014

Be Better

I had many interesting conversations with architecture students while I was in Chicago. It was very interesting that many of them had similar questions to those I receive every day from the licensed architects who follow this blog. Some were concerned about finding a job. Others wanted to know about how to start their own […]

Dec 30 2013