EntreArchitect // Small Firm Entrepreneur Architects

Business training and resources for small firm entrepreneur architects.

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Learn to Say, “No!”

When Annmarie and I launched Fivecat Studio more than 15 years ago we had no projects, no clients and no money. We were two young architects seeking the freedom of our own firm. A friend helped start us off with our first project; a new local restaurant named Meetinghouse located in Bedford, New York. Meetinghouse led […]

How To Turn Prospects into Projects

I just returned from a quick three-day trip to San Francisco, California. I was invited by architect Rosa Sheng, the co-chair of the Missing 32% Committee at AIASF, to present as a member of a panel discussing entrepreneurism in architecture at the Equity by Design Symposium. The symposium was a fantastic event. If you want to learn […]

5 Steps To Turn Your Clients Into Raving Fans

“Design great architecture and they will come.” That’s been the mantra of architects for generations. Hang a shingle, wait for the phone to ring and you’re in business. Design an amazing project and your massive talent will have new prospects knocking your door down. Though that formula is not impossible, the reality for most of […]

Launch a Blog and Convert More Clients

This past week on the Entrepreneur Architect Podcast, I shared my original 2006 business plan for Fivecat Studio. If you listened to the episode, you heard me talk about starting a blog as part of my Lead Conversion Action Plan. Shortly after completing the plan, I launched Living Well in Westchester and wrote consistently until […]

Conversion Rates for a Small Firm Architect

The last fifteen years has been one wild ride for Fivecat Studio. We have survived two recessions, several natural disasters and a major terrorist attack within 40 miles of our front door. The confidence level of our clients has been riding the roller coaster of an uncertain, unpredictable economy. Project conversions have been up and […]