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Oct 13 2015

21 Rules of Online Marketing for Residential Architects

Each of our prospects come to us with a story in the minds. It’s their understanding of who we are as architects and a definition of what we do. That story may have been placed their by friends or family or from experiences as a child. Its likely, at some level, that story was placed there […]

Written by Mark R. LePage · Categorized: Business · Tagged: Blogs, Marketing, online marketing, Social Media, Websites

Oct 05 2015

Managing Your Client’s Happiness

One of the keys to success for small firm architects is client satisfaction. Keep the client happy throughout the project and that happy client will lead you to more happy clients. Our clients don’t like surprises. They want to be fully informed and up-to-date throughout the process. Expectation Management is an important practice that must be included […]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: client expectations, Forms and Checklists, Project Management

Sep 28 2015

Generative Architecture is Expanding Horizons for All Architects (Including Small Firms!)

This is a guest post written by Andrew Armstrong, an architecture and design enthusiast, business owner, and digital marketing strategist based in the San Francisco Bay Area. A graduate of UC Berkeley in 2003, Andrew enjoys Cal Football games, and chasing around his toddler son with his wife. Follow him on Twitter.   Confined Only By […]

Written by Mark R. LePage · Categorized: Business

Sep 21 2015

4 Top Tips for Architects Using Social Media for Business

Like it or not, social media marketing is crucial to getting your brand, work, and efforts thoroughly noticed. While portfolio websites such as Dexinger and World Architects are great for anyone in the field of architecture and design, we can’t be sure that this sort of visibility guarantees an all-embracing reach. In the past, architectural […]

Written by Mark R. LePage · Categorized: Business · Tagged: Social Media, social media for architects

Sep 14 2015

The Journey to Success Begins Within You

This is a guest post written by my friend Taylor Schaub, a 4th-year undergraduate architecture student at the Illinois Institute of Technology. She’s pursuing a Bachelor of Architecture degree with a minor in Business. Although she does not have a website, she can be found on LinkedIn, Instagram, and as a previous guest on Life […]

Written by Mark R. LePage · Categorized: Uncategorized · Tagged: Architecture Students, books, podcasts, self-awareness, self-improvement

Sep 07 2015

Living an Integrated Life as a Small Firm Architect

Each month, my friend Bob Borson over at Life of an Architect organizes a growing group of architect bloggers to coordinate a single post on a single topic released simultaneously on a specific day. We call it #ArchiTalks. Read posts from past topics on Google, Twitter and Facebook, by searching for the hashtag #ArchiTalks. This […]

Written by Mark R. LePage · Categorized: #ArchiTalks · Tagged: Integrated Life, work/life balance

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