How To Communicate the Value of an Architect I speak with or communicate online with small firm architects almost every day. I want to know with what members of our small firm community are struggling, so that we at EntreArchitect might develop resources to help you build a better business. I send an email to […]
AIA Antitrust and Establishing Fees for Small Firm Architects
Fees for Small Firm Architects We’re a disgruntled bunch of professionals. There are hundreds of articles, forums, blog posts and comments discussing how we architects are not paid enough and how our clients don’t understand what we do. The most popular discussions at the EntreArchitect Facebook Group are always those where we discuss the “forbidden fruit” of […]
Emotional Marketing for Architects: House or Home?
This post is my contribution to an international blog series called #ArchiTalks. Each month, dozens of architect bloggers from around the world publish a post on a specific topic simultaneously on the same date. Scroll to the bottom for links to posts written by all of my #ArchiTalks friends. Emotional Marketing for Architects Our prospective clients learn […]
Confessions Of A Recovering Procrastinator
I think it’s genetic… the DNA of every architect includes the sequencing chemistry for our procrastination. We start too late, we prefer the alternative and we push our limits up against every deadline, hoping to squeeze out every last bit of creative energy. Do you procrastinate? I know you do… you’re an architect. I too am a […]
Prepare and Push Past Your Fear
How To Overcome Your Fear Fear. I think there’s lots of this stuff floating around lately. Fear can be paralyzing and debilitating. In the business world, fear is the enemy. Fear is the one thing that stands between you and your most successful future. That’s it… fear. The most successful organizations in history were created […]
Measuring Your Success with Metrics
What Gets Measured, Gets Managed There’s a saying in business, “What gets measured, gets managed.” Winning companies track several metrics to gauge their performance and measure business success. ROI (return on investment), EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization), average sales, website traffic, employee churn and average inventory are all key business indicators. Large […]
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