White Space in Design White space is the empty space between and around the elements of design. Every graphic design has white space, but it is often ignored or used incorrectly. White space is often viewed as empty space ready to be filled with a photo, a headline or more information. You’ve seen white space […]
How to Develop an Email Management System for Architecture Firms Using Evernote
Every day hundreds of email messages arrive in my inbox. I recently moved all my email services (personal and business) to Google Apps. Today our email is powered by Gmail, which thankfully screens the inbox and reduces my SPAM from hundreds of unwanted messages to dozens. Some SPAM still found it’s way into the Mail app on my […]
A Holiday Challenge: Full Media Blackout
The holidays are a beautiful time of year. We are invited to slow down and spend time with family and friends. Stories of love and giving are everywhere we look. We are reminded at this time that every day throughout the year, we are blessed. But, as we enter the final month of the year […]
The Journey to Success Begins Within You
This is a guest post written by my friend Taylor Schaub, a 4th-year undergraduate architecture student at the Illinois Institute of Technology. She’s pursuing a Bachelor of Architecture degree with a minor in Business. Although she does not have a website, she can be found on LinkedIn, Instagram, and as a previous guest on Life […]
6 Steps To The One Thing That Matters Most
Finding clients you seek to serve, who have projects with appropriate budgets and realistic schedules is very important. Understanding business fundamentals and building systems that will lead to a healthy profitable firm is critical. Developing an effective marketing strategy that provides appropriate leads and a sales system that converts those leads to clients, may make […]
6 Changes I’ve Made To Reduce My Stress
Last week I attended the AIA Convention in Atlanta, Georgia. It was a great week of inspiration, education and connection. After 20 years in the profession and almost as many as a member of the American Institute of Architects, I began attending the annual convention back in 2013. That year I was invited to speak […]