How AI Will Impact Our Built Environment with Architizer’s Editor-In-Chief Mark sits down with Paul Keskeys, the Editor-in-Chief at Architizer, for an insightful conversation on the evolving landscape of architecture. Join us as Paul shares his remarkable journey from practicing architecture to becoming a leading architectural journalist. Together, Mark and Paul explore the future of […]
Storytelling – Your Defining Moment
Story Origins In the first two articles of this series, Architects as Storytellers and Architects’ Claim to Storyteller Status, we looked at the “Story Origins” of Architecture. We saw that the sculpted frieze of ancient Greek temples was used as a narrative device to honor a god or goddess. It told a story. We claimed […]
Architects’ Claim to Storyteller Status
In the first article of this series, Architects as Storytellers we looked at the possible historical and etymological origins for why we call the levels of a building “stories.” The main idea is that the frieze of an ancient Greek temple often featured sculpted scenes honoring a god or goddess. The frieze was a narrative […]
Architects as Storytellers
My fellow architects, you may not know it, but you have a rightful claim to the status of storyteller. Your professional roots of designing and constructing buildings are deeply connected to language, communication, and to storytelling in profound ways. Let me ask you a question: The last building project you completed – how many floors […]
S01E05: The Basics of Brand Storytelling: You Don’t Get to be the Hero
The Basics of Brand Storytelling: You Don’t Get to be the Hero If your prospective client asks ten people in your office, “Why should I choose your firm?”, they’re going to get twelve different answers and nine and a half of those answers would make you cringe. Has your architecture firm developed a clear and […]
