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Sep 06 2021

What Is Your Favorite “F” Word

Yes, you read that correctly. As a Sandler Trainer, my favorite F word is FUDWACA. Yes, FUDWACA, but more on that later. We have all heard the term 30-second commercial or elevator pitch.  We all most likely have a few different versions, depending on our audience. The 30-second commercial is not a new technique. It has been […]

Written by Scott Biss · Categorized: Business Development, Marketing, Sales · Tagged: business development, Marketing Strategies, sales, sales process, sales strategies, Sales System

May 24 2021

The Real Definition of a Referral

Most of us think we know what a referral is since referrals have been around forever as the holy grail of how to grow your business in the easiest way possible. But most don’t understand what makes a referral a referral which leads to lower closing ratios, mislabeled leads, and incorrect assumptions about how your […]

Written by Stacey Brown Randall · Categorized: Business, Marketing, Sales · Tagged: business development, referral marketing, referrals, sales, sales process, sales strategies, Sales System

Mar 15 2021

Where Referrals Fit in Your Sales Strategy

For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals. Ask your clients and contacts – anyone in your database whether you really know them or not – for referrals and ask often. Be promotional and gimmicky by placing “your referral is […]

Written by Stacey Brown Randall · Categorized: Sales · Tagged: Marketing, referral marketing, referrals, sales, sales strategies

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