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Mar 28 2017

Match Your Market To Communicate the Value of an Architect

How To Communicate the Value of an Architect I speak with or communicate online with small firm architects almost every day. I want to know with what members of our small firm community are struggling, so that we at EntreArchitect might develop resources to help you build a better business. I send an email to […]

Written by Mark R. LePage · Categorized: Business · Tagged: Branding, Marketing, perceived value, target market, value

Mar 13 2017

Emotional Marketing for Architects: House or Home?

This post is my contribution to an international blog series called #ArchiTalks. Each month, dozens of architect bloggers from around the world publish a post on a specific topic simultaneously on the same date. Scroll to the bottom for links to posts written by all of my #ArchiTalks friends. Emotional Marketing for Architects Our prospective clients learn […]

Written by Mark R. LePage · Categorized: Business · Tagged: Branding, emotional marketing, Emotions, Marketing

Nov 01 2016

4 Simple Marketing Strategies of SALA Architects

Marketing Strategies for Residential Architects This past week, I had the great opportunity to join the co-founder of SALA Architects, Dale Mulfinger, FAIA over at EntreArchitect Podcast. It was a fantastic discussion about how SALA was founded and the journey to where Dale finds himself today as a principal at the firm, a teacher and […]

Written by Mark R. LePage · Categorized: Business · Tagged: books, Marketing, residential architecture, Sharing, Speaking, teaching, Writing

Sep 27 2016

Your Story is the Key to Your Success

This is a guest post written by architect Jeff Echols, the founder of echoEngagement, an Indianapolis-based brand storytelling firm. Jeff is s a Storyteller, a Networker; a Connector. He crafts engaging stories for businesses, individuals and organizations around their unique passion, purpose and value. There’s a statistic that gets thrown around from time to time in […]

Written by Mark R. LePage · Categorized: Business · Tagged: Marketing, Storytelling

Sep 13 2016

How To Become Known as an Architect

  It is an often repeated rule that people buy from those whom they “know, like and trust”. That phrase is easy to remember and sounds great as a tweet, but what does that really mean? How do we do that? How might we connect with more people and become better known? How is it […]

Written by Mark R. LePage · Categorized: Business · Tagged: Branding, Marketing, networking, Storytelling, target market

Sep 06 2016

Establish a Target Market for Success as a Small Firm Architect

Leverage The Power To Say, “No!” When Annmarie and I launched Fivecat Studio more than 15 years ago we had no projects, no clients and no money. We were two young architects seeking the freedom of our own firm. A friend helped start us off with our first project; a new local restaurant named Meetinghouse […]

Written by Mark R. LePage · Categorized: Business · Tagged: Marketing, target market

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