Years before launching EntreArchitect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without the […]
How To Build A Powerful
You Already Know How To Be Successful in Architecture
You already know how to be successful. You’ve read all the books. You follow the blogs. You listen to the podcasts. You are subscribed to all the most informative and inspirational newsletters. You have the information. You know how to succeed. So, why are you not crushing it? Why are you struggling to pay the […]
EA188: Using Emotions to Successfully Attract the Clients You Want [Podcast]
Using Emotions to Successfully Attract the Clients You Want Our prospective clients learn with their heads, but they decide with their hearts. After years of research, often, when a client chooses to work with an architect it simply comes down to their feelings. They choose their team by deciding who they like the most. This […]
How To Build a Powerful Brand in Architecture
When Annmarie and I launched Fivecat Studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans were to […]
Using Our Sketching Skills To Persuade and Convince
Sketching The Hopes and Dreams of My Future When I was 12 years old, I persuaded my father to allow me to convert a section of our home’s unfinished attic into my bedroom. Up to that point in my life my only experience with actual construction was observing my father and his friends build a […]
How To Grow Your Architecture Business Online
Two Key Factors That Will Help You Grow Your Architecture Business Online Growing your architecture business can be tough. We’ve all been there. After all, we are architects not marketing experts. However, the digital world gives you the chance to market and grow your business in a very effective way. The good news is that […]
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