How to Ditch Hourly Billing as a Small Firm Architect Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals. This week […]
EA383: Emily Hall, Xylia Buros & Lisa Saldivar – 10 Lessons Learned from Branding Small Architecture Firms
10 Lessons Learned from Branding Small Architecture Firms Emily Hall leads CVG’s Marketing Program, with a joint focus on attracting new clients and managing the broader marketing team that serves CVG’s Investment Partners. She brings over 19 years of architectural marketing experience to CVG, with a focus on discovering a firm’s authentic personality and using […]
S01E13 Build Your Brand Framework: A Conversation with Jeff Echols and Mark R. LePage
Build Your Brand Framework: A Conversation with Jeff Echols and Mark R. LePage Thank you for joining us for Season 1 at the Build Your Brand Podcast! Listen as Mark R. LePage joins Jeff to wrap up this season by walking through lessons learned from each episode. If you missed any episode, go back and […]
S01E12: The Takeaway: Winning on Purpose
The Takeaway: Winning on Purpose In order for you to understand what you can do to become the best, embrace the reality that you can take one simple idea and make that your firm’s DNA. Every decision you make. Every proposal you share. Every person you hire. EVERYTHING you do goes back to what your […]
S01E11: What’s In It For Me?: Cutting Through the Noise
What’s In It For Me?: Cutting Through the Noise We’re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a few seconds of patience and attention to hear what you have to say and to make a decision. When someone lands on your website, what […]
S01E10: Culture: Having the Right People on the Plane
Culture: Having the Right People on the Plane You may not know it, but your architecture firm’s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural fit before experience and skill level. This level […]
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