How To Communicate the Value of an Architect I speak with or communicate online with small firm architects almost every day. I want to know with what members of our small firm community are struggling, so that we at EntreArchitect might develop resources to help you build a better business. I send an email to […]
Emotional Marketing for Architects: House or Home?
This post is my contribution to an international blog series called #ArchiTalks. Each month, dozens of architect bloggers from around the world publish a post on a specific topic simultaneously on the same date. Scroll to the bottom for links to posts written by all of my #ArchiTalks friends. Emotional Marketing for Architects Our prospective clients learn […]
EA141: How to Build a Brand that Resonates with Your Most Valuable Clients [Podcast]
How to Build a Brand That Resonates with Your Most Valuable Clients Your brand is more than just your logo. Your brand is your story in the minds of those interacting with your firm. It’s about emotions and feelings. It’s the way people see, feel, touch and experience our firms. This week at EntreArchitect podcast, Declan […]
How To Become Known as an Architect
It is an often repeated rule that people buy from those whom they “know, like and trust”. That phrase is easy to remember and sounds great as a tweet, but what does that really mean? How do we do that? How might we connect with more people and become better known? How is it […]
EA115: How to Become a Thought Leader in Architecture [Podcast]
Are you an expert on a specific topic or technique? Do you have a passion for a specific cause? Do you seek to influence a group of people? Are you a leader or want to be one for innovation and change? This week on the EntreArchitect Podcast, I will share How to Become a Thought […]
6 Critical Lessons From My First 24 Months in Business
This week, I am sharing a guest post by my friend Eric Reinholdt. Last fall Eric shared his thoughts on how architects should best be using Houzz. Today, in honor of his 2 year anniversary in business at 30X40, he shares 6 important lessons he’s learned along the way. Eric has authored several books on architecture, his […]