What’s In It For Me?: Cutting Through the Noise We’re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a few seconds of patience and attention to hear what you have to say and to make a decision. When someone lands on your website, what […]
EA332: buildingSMART with Patrick MacLeamy
buildingSMART with Patrick MacLeamy Optimization is a crucial aspect to the business of a small firm architect wearing many hats on any given day. How can technology help you improve the design build process so that you’re doing it smart? This week on EntreArchitect podcast, buildingSMART with Patrick MacLeamy. Learn more about Patrick at MacLeamy.com or […]
S01E10: Culture: Having the Right People on the Plane
Culture: Having the Right People on the Plane You may not know it, but your architecture firm’s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural fit before experience and skill level. This level […]
EA331: Copywriting for Architects with Nikita Morell
Copywriting for Architects with Nikita Morell As small firm architects, it’s no secret that marketing is a huge part of our businesses. What does your website say about the work you do and the way you serve your clients? How can you create the right words so that you can connect with your ideal clients […]
EA330: Using Instagram to Grow Beyond Your Small-Town Roots
Using Instagram to Grow Beyond Your Small-Town Roots with Rafe Churchill Living and working as an architect in a small town can be challenging. How can a small architecture firm in a small town attract the right clients? This week on EntreArchitect podcast, Using Instagram to Grow Beyond Your Small-town Roots. Learn more about Rafe […]
S01E09: Purpose: A Higher Cause than Architecture
Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization’s pursuit of purpose and its financial performance? There is a link between purpose-driven brands and profit. Do you have a higher purpose than “architecture?” How can you discover what your purpose is and how it differentiates […]
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