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Dec 13 2024

EA591: Emily Hall – Naming Your Architecture Firm

Naming Your Architecture Firm In this episode, we delve into the art and strategy of naming your architecture firm with branding expert Emily Hall, President of CVG. With over 20 years of experience in architectural marketing and business development, Emily shares her insights into the thoughtful process behind crafting a name that reflects a firm’s […]

Written by Mark R. LePage · Tagged: Architect, Architects, Architecture, architecture firms, brand, brand equity, Branding, Business, business development, creative brief, creative process, CVG, Design, Emily Hall, EntreArchitect, entrepreneur, firm identity, Marketing, naming, naming mistakes, Profit, rebranding, Success

Dec 29 2023

EA541: Carey Balogh and Lauren Genest – The Critical Connection Between Traditional PR Services and Social Media

The Critical Connection Between Traditional PR Services and Social Media In this conversation, Mark speaks with the minds behind Brand Groupies, Carey Balogh and Lauren Genest. Join us as we delve into their journeys from fashion and PR backgrounds to becoming trailblazers in the architecture industry. Carey Balogh, Founder and CEO of Brand Groupies, brings […]

Written by Mark R. LePage · Tagged: Architect, Architects, Architecture, Architecture Industry, brand, Brand Development, Branding, branding for architects, build your brand, Business, Consistent Messaging, Design, EntreArchitect, entrepreneur, Marketing, personal branding, PR, Profit, public relations, Social Media, Success

Apr 28 2023

EA506: Robert Cooper – Intelligent Apartment Buildings

Intelligent Apartment Buildings Robert is a serial entrepreneur who previously co-founded IDS, a Cornell startup acquired for 24X revenue which sold a fault tolerant message bus to NYSE, Wall St. firms and telcos. Robert has held technology and architecture VP/Director-level positions at Stratus, Lucent, Mercury Systems and networking startups and was a co-founder of Coincident, […]

Written by Sarah Rowe · Tagged: Architect, Architects, Architecture, brand, Branding, Business, Design, EntreArchitect, entrepreneur, intellegence, Marketing, Profit, Success

May 06 2022

EA455: Randall Stevens – The BIG Problem with BIM

The BIG Problem with BIM Randall Stevens is an AEC (Architecture, Engineering & Construction) industry veteran with 30 years of software development, sales, and management experience. Randall founded ArchVision in 1991, a software development firm specializing in 3D graphics and content management technology for the design industry. Randall offers a unique combination of expertise in […]

Written by Mark R. LePage · Tagged: Architect, Architects, Architecture, BIM, brand, Branding, Business, Design, EntreArchitect, entrepreneur, Marketing, Profit, software, Success

Apr 29 2022

EA454: Jake Goldberg – Partner with General Contractors for Project Success

Partner with General Contractors for Project Success Jacob S. Goldberg founded Goldberg General Contracting, Inc., (GGC), in 1987. Performing dual roles at the company, he serves as president, managing day-to-day operations; and as senior project manager, actively overseeing many of the firm’s notable projects. From his formative years as a draftsman, to his work as […]

Written by Mark R. LePage · Tagged: Architect, Architects, Architecture, brand, Branding, build, Business, contractor, Design, Design Build, EntreArchitect, entrepreneur, general contractor, Marketing, Profit, Success

Jan 07 2022

EA438: Toby Witte – How to Brand a Modern Residential Architecture Firm

How to Brand a Modern Residential Architecture Firm A quarter century of experience in the world of design and construction comes to bear on Toby Witte’s work. German by heritage and upbringing, born in Peru, Toby has had the privilege to study architecture, building science, drafting, and construction in Germany and in the USA. Between […]

Written by Mark R. LePage · Tagged: Architect, Architects, Architecture, brand, Branding, branding for architects, build your brand, Business, Design, EntreArchitect, entrepreneur, Marketing, marketing for architects, Profit, Success

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