Search Results for: marketing

Mar 30 2014

Launch a Blog and Convert More Clients

This past week on the Entrepreneur Architect Podcast, I shared my original 2006 business plan for Fivecat Studio. If you listened to the episode, you heard me talk about starting a blog as part of my Lead Conversion Action Plan. Shortly after completing the plan, I launched Living Well in Westchester and wrote consistently until […]

Mar 16 2014

The Architecture Business Plan Competition

Competitions are a integral part of the architecture experience. Since architecture school and throughout our careers, design competitions provide a vehicle for architects to promote our talents and showcase our skills. Several architects have built their firms around the results of competitions, allowing them to leapfrog years of marketing strategies, accelerating their brands and business […]

Mar 02 2014

Five Fundamentals I Wish I Knew Before Launching My Architecture Firm

When Annmarie and I launched Fivecat Studio, we were “young and dumb”. We were optimistic and enthusiastic, but we didn’t know what we didn’t know. We were 29 years old, had a dream of starting our own firm and jumped. I always knew I would own my own firm. I’m a born entrepreneur. What I […]

Feb 09 2014

10 Rules for a Powerful Brand in Architecture

When Annmarie and I launched Fivecat Studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans […]

Feb 02 2014

My Ultimate Guide to Landing Your First Job in Architecture

This past December I was invited to speak at AIAS Forum 2013; the American Institute of Architecture Students national convention. This year the event was held in Chicago… Yes, Chicago in December, and yes, we were snowed-in for days. While we waited for the airports to open, I had the opportunity to speak in length […]