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Search Results for: marketing

May 11 2015

6 Critical Lessons From My First 24 Months in Business

This week, I am sharing a guest post by my friend Eric Reinholdt. Last fall Eric shared his thoughts on how architects should best be using Houzz. Today, in honor of his 2 year anniversary in business at 30X40, he shares 6 important lessons he’s learned along the way. Eric has authored several books on architecture, his […]

Written by Mark R. LePage · Categorized: Business · Tagged: Branding, Goals, making things

Mar 09 2015

No More Starving Artist

How to Rewrite the Story of Our Profession With a twisted sense of pride, too many architects today accept the small firm stereotype of “starving artist”. Seeds planted in architecture school bloom into a full-on virus as professionals launch their own firms and find their way to small business. New firms are launched every day […]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Architecture Students, Storytelling

Feb 26 2015

EA065: How to Successfully Rebrand an Architecture Studio with Emily Hall [Podcast]

Click the podcast player button above to listen or subscribe to the show on iTunes. When Annmarie and I launched our residential architecture studio in 1999, we made a very important decision about the name of our firm. We wanted to be sure that our name was unique and would clearly separate our studio from […]

Written by Mark R. LePage · Tagged: Branding, branding for architects, graphic design, Marketing, naming, rebranding architecture firm, web design

Feb 12 2015

EA063: Residential Construction Management with Architect Nicholas Renard [Podcast]

Click the podcast player button above to listen or subscribe to the show on iTunes. Have you ever put all your heart and soul into a architecture project? Have you ever worked from inception at Schematic Design, developed all the details during Design Development, assembled the construction documents, bid it out and then… handled it […]

Written by Mark R. LePage · Tagged: Construction Management, marketiing, public relations, residential construction management

Oct 12 2014

20 Tips To Help Architects Build a Better Newsletter

Years before launching Entrepreneur Architect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without […]

Written by Mark R. LePage · Categorized: Business · Tagged: email newsletters, Marketing

Oct 09 2014

EA048: Success Through Storytelling with Bob Fisher of DesignIntelligence [Podcast]

This week on the Entrepreneur Architect Podcast, Bob Fisher of DesignIntelligence and I have a fantastic conversation about how small firm architects may succeed through storytelling. Another submission to the #ArchiTalks blog series, this episode is being published simultaneously with many other #ArchiTalks blog posts from all over the internet. Scroll down to the bottom […]

Written by Mark R. LePage · Tagged: #ArchiTalks, Branding, Marketing, Small Firm Architects, Storytelling

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