I entered the architecture profession in 1993 after graduating from Roger Williams University. The day I walked through studio for the first time, I heard the stories of a struggling profession; a culture built upon the belief that architects were artists and money was for those who sell out to the masses. That story is […]
Search Results for: marketing
EA150: Beautifully Simple Websites for Architects with Robert Yuen [Podcast]
Beautifully Simple Websites for Architects How can you find more work? How can you convert more proposals into projects? Tell your unique story to your target audience. That’s brand building, the essence of marketing. The best and maybe most important tool we have to accomplish this strategy is our website. When our potential clients start […]
EA146: Design-Build is the Future of Architecture with Luis Jauregui [Podcast]
Design-Build is the Future of Architecture Architecture, construction, interiors and furniture. This week’s guest is a successful architect from Austin, Texas serving the high-end residential market. He started his firm with a single speculative project and grew it into a $20 million integrated design-build firm. How does a design-build firm like this work? How do they structure their […]
EA145: An Architect on the Inside at HGTV with Dawn Zuber, AIA [Podcast]
An Architect on the Inside at HGTV HGTV… To many of us residential architects, that’s a four letter word. Promoting unrealistic expectations for most projects regarding time, quality and budget, HGTV has made our tough job as architects even more difficult. This week’s guest is a successful residential architect serving the southeastern region of Michigan. One […]
EA144: 3 Proven Public Relations Strategies for Small Firm Architects with Julie Taylor [Podcast]
Public Relations Strategies for Architects You’re out there hustling, shaking hands and responding to all your RFPs, you’ve got your business development down. At the other end, you have a strong brand, your website is working and your marketing material is telling your story. Somewhere in between the two, lies a critical step to your […]
EA140: How To Use Your Story to Find the Work You Want with Architect Storyteller Jeff Echols [Podcast]
How To Use Your Story to Find the Work You Want We all know that storytelling is a critical part of your success in business. We need to know our story and how to tell it to our target market. That’s how we find the work we love and the clients we want. How do […]
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