Search Results for: marketing

Jul 05 2017

How To Build a Powerful Brand in Architecture

When Annmarie and I launched Fivecat Studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans were to […]

Jun 20 2017

5 Secrets To My Success as an Entrepreneur Architect

My Secrets To Success as an Architect My wife and I launched our architecture firm, Fivecat Studio, in 1999. We were 29 years old; young, ambitious and a little crazy. We started with no money and no clients. One good lead and some help from a few local architect friends gave us the courage to […]

Jun 06 2017

The 14 Books Every Future Architect Should Read

Are you looking to get a degree in architecture? Or have you recently graduated and feeling the disassociation from studio life (all about you and your ideas) and starting at the bottom of work life? Once in a while I get questions from people like you asking for advice and recommended reading. After responding to […]

May 23 2017

Bookkeeping Basics for Small Firm Architects

Helping Firms Embrace the Language of Business “Bookkeeping?!?! Psshh. It’s confusing, boring, and I don’t want to do it!” “I went to school for architecture, not business!” “Pencils I know, scales and tracing paper I know! Deciphering the client’s needs and wants? Bring it on! But bookkeeping?!?! What manner of evil is this?” These are […]

May 16 2017

6 Digital Tools to Automate Your Architecture Firm

As small firm architects, we are responsible for so many different roles and responsibilities. We are pulled in so many different directions and our schedules are full every day, from morning to evening. We need to meet with clients, develop and distribute marketing, respond to important email, manage our social media accounts, send invoices, collect […]

May 12 2017

EA169: Architecture for Children with Vicky Chan [Podcast]

Architecture for Children with Vicky Chan One of the main struggles we hear is that the general public is ignorant of what we do as architects. If people don’t know what we do, how will they ever value our services? How can we better educate and share our purpose with the world and, in doing […]