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Apr 27 2011

Do you use AIA Contract Documents? Let’s talk agreements…

Several years ago, we constructed a new Proposal document that doubles as our Owner / Architect Agreement. It’s 5 pages long and, together with a separate 2 page “Standard Terms and Conditions” document, it includes all the protections of the AIA document… but looks and reads much friendlier. Fivecat Studio specializes in large residential additions […]

Written by Mark R. LePage · Categorized: Business, Contract Documents, Professional Practice

Mar 31 2011

How do your clients find YOU?

At the end of an interview with a prospective client, I ask them to complete a short questionnaire. Most of the questions are names, address and telephone numbers, but near the bottom of the page is this question, “How did you learn about Fivecat Studio?” The question is followed by a few choices, “Magazine or […]

Written by Mark R. LePage · Categorized: Architects, Business, Marketing, Public Relations

Mar 29 2011

How important is your firm’s name?

Our firm’s name is Fivecat Studio. It took quite a long time to settle on the name when we launched the firm back in 1999. Our intent, then and now, is to build a great and enduring firm that will long outlive its founders. We did not want to build the firm around any single […]

Written by Mark R. LePage · Categorized: Branding, Business, Marketing, Naming

Sep 22 2010

The Entrepreneurial X-Factor

What is it that separates us entrepreneurs from other business people? From e-myth.com: “MEN WANTED FOR HAZARDOUS JOURNEY. SMALL WAGES, BITTER COLD, LONG MONTHS OF COMPLETE DARKNESS, CONSTANT DANGER, SAFE RETURN DOUBTFUL. HONOUR AND RECOGNITION IN CASE OF SUCCESS.” According to legend, this is the ad placed in a London newspaper in August 1914 by […]

Written by Mark R. LePage · Categorized: Blogs, Business, Entrepreneurs

Sep 14 2010

Edit and Amplify

  This month’s Fast Company magazine cover story… A very interesting article about Nike CEO (and former star designer) Mark Parker. Certainly worth reading.

Written by Mark R. LePage · Categorized: Books and Magazines, Business, Design, Leadership, Strategy

Sep 12 2010

Tribes

[youtube=http://www.youtube.com/watch?v=uQGYr9bnktw]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Seth Godin

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