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Feb 08 2021

The Problem with ‘Hope Marketing’ and What to Do Instead

Working with many architecture firms over the past several years our agency, Archmark Architect Branding & Marketing, has been approached by many architects who have struggled to establish a consistent, repeatable, and reliable process to attract new clients and projects. The challenge for many firm owners is that they rely too heavily on passive new […]

Written by Bryon McCartney · Categorized: Marketing · Tagged: Linkedin, Marketing

Feb 01 2021

The Gift of Crisis

The challenges of the COVID-19 pandemic have brought me back to the last time I experienced something seismic like this: the 2008 financial crisis. It was frightening, it tested me, and ultimately it made me and my work better. Fear, uncertainty, and a kind of creative energy all seem to go together in times like […]

Written by Drew Lang · Categorized: Developer, Professional Practice · Tagged: architect as developer, crisis, developer

Jan 25 2021

Advantages of Remote Hiring and Onboarding for Architects

Our first experience with remote hiring was March 18, 2020 – the first day the firm started working from home. CO Architects is fortunate that our workload increased throughout 2020, so we had to adapt quickly to recruiting, interviewing, onboarding, and integrating new staff virtually. We’ve hired and onboarded 25 new employees since March 2020, […]

Written by Jenna Knudsen · Categorized: Business, Hiring, Remote Teams · Tagged: Architects, hiring, onboarding, remote teams

Oct 26 2020

A Case for the Sole Practitioner Architect Business Model

There has never been a better time for architects to practice independently.  Computers, the Internet, and cell phones all foster an easier way of practicing remotely.  Yet to many architects, the thought of working alone, doing most (if not all) of the tasks on a project seems daunting, unprofitable, menial. However, the Sole Practice business […]

Written by Edward Shannon · Categorized: Business · Tagged: books, Business Models, professional practice, sole practitioner, sole practitioner architects, SPAs

Apr 28 2020

Is It Ethical to Sell in These Times?

The following is a guest post written by Blair Enns, founder and CEO of Win Without Pitching. The content for this article, published here with permission, was first published on April 6, 2020, on the Win Without Pitching blog here. Learn more about Blair Enns, his fantastic books, The Win Without Pitching Manifesto and Pricing […]

Written by Mark R. LePage · Categorized: Business · Tagged: covid19, sales, selling

Apr 20 2020

Collecting, Communicating and Closing in a Time of Crisis

The following is a guest post written by Blair Enns, founder and CEO of Win Without Pitching. The content for this article, published here with permission, was first published on March 25, 2020, on the Win Without Pitching blog here. Learn more about Blair Enns, his fantastic books, The Win Without Pitching Manifesto and Pricing […]

Written by Mark R. LePage · Categorized: Business · Tagged: Business Models, covid19, crisis, managing, Marketing, Pricing, sales, selling

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