It’s safe to say if a healthy, fully functioning referral strategy has six layers, there’s a good chance you’re missing one or two of them (or maybe more). When I say a healthy and fully functioning referral strategy, I mean that you’re producing the desired results of referrals received that isn’t left to chance and […]
Architecture Is Human: Part II – History: The Other Gravity
Every second passes, and there was a before, now and after. Unrelenting. Unchanging. On every thing we see, hear, taste and touch. Time is universal. It is so pervasive, so overwhelming, that we often simply ignore it. We want to live forever. We want to freeze time. We revel in the past, we want the […]
Architects Adapt to ‘Big Data’
People produce data, lots of it & Big Data can capture it, all of it. Imagine a new school or community development that can help plan itself with information collected from Big Data. Gone are the days of taking surveys and sharing your zip code at check-outs in physical stores as a way to predict […]
Work From Home: Transition steps for architects and designers.
For most service-based businesses the prospect of working from home might feel overwhelming and frankly quite scary. The increasing uncertainty and anxiety about the personal dangers from the epidemic and its impact on the economy will make the challenge of adjusting to these work changes even greater. In this article I cover strategies that you […]
Architecture Is Human: Part I – The Humanity of Making Things
Architecture only exists in humanity. Burrows, hives, nests and anthills are creations of instinct, not design, despite their exquisite beauty. Humanity is distinct from all other life on earth because, for us, instinct is inadequate. So it is with architecture. Outcomes in architecture are twofold. First, like the designs of instinct, any building must protect […]
What Is Your Favorite “F” Word
Yes, you read that correctly. As a Sandler Trainer, my favorite F word is FUDWACA. Yes, FUDWACA, but more on that later. We have all heard the term 30-second commercial or elevator pitch. We all most likely have a few different versions, depending on our audience. The 30-second commercial is not a new technique. It has been […]
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