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May 02 2017

How To Grow Your Architecture Business Online

Two Key Factors That Will Help You Grow Your Architecture Business Online Growing your architecture business can be tough. We’ve all been there. After all, we are architects not marketing experts. However, the digital world gives you the chance to market and grow your business in a very effective way. The good news is that […]

Written by Mark R. LePage · Categorized: Business · Tagged: Marketing, online marketing, target market

Mar 28 2017

Match Your Market To Communicate the Value of an Architect

How To Communicate the Value of an Architect I speak with or communicate online with small firm architects almost every day. I want to know with what members of our small firm community are struggling, so that we at EntreArchitect might develop resources to help you build a better business. I send an email to […]

Written by Mark R. LePage · Categorized: Business · Tagged: Branding, Marketing, perceived value, target market, value

Jan 17 2017

3 Key Strategies for Success as a Small Firm Architect

Patience, Promises and the Power of Being Centered There are 3 key strategies required for a successful architecture firm. Have patience and don’t over-promise. Then find one thing that clients need and become the very best at that one thing. Patience Anyone practicing architecture for more than a few months knows that patience is a prerequisite. […]

Written by Mark R. LePage · Categorized: Business · Tagged: client expectations, Client Happiness, client management, Patience, Promises, target market

Sep 13 2016

How To Become Known as an Architect

  It is an often repeated rule that people buy from those whom they “know, like and trust”. That phrase is easy to remember and sounds great as a tweet, but what does that really mean? How do we do that? How might we connect with more people and become better known? How is it […]

Written by Mark R. LePage · Categorized: Business · Tagged: Branding, Marketing, networking, Storytelling, target market

Sep 06 2016

Establish a Target Market for Success as a Small Firm Architect

Leverage The Power To Say, “No!” When Annmarie and I launched Fivecat Studio more than 15 years ago we had no projects, no clients and no money. We were two young architects seeking the freedom of our own firm. A friend helped start us off with our first project; a new local restaurant named Meetinghouse […]

Written by Mark R. LePage · Categorized: Business · Tagged: Marketing, target market

Jul 20 2015

3 Things All Successful Architects Have in Common

All successful architects have three things in common. They have patience. They have become masters at under-promising and they are all focused on being the very best at one thing. Patience Anyone practicing architecture for more than a few months knows that patience is a prerequisite for success. An efficient process of architecture is all about choices and obtaining decisions […]

Written by Mark R. LePage · Categorized: Business · Tagged: Patience, Process, Promises, target market

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