Selling Is the Skill Architects Avoid but Need Most Selling is one of the most misunderstood skills in architecture. Many architects believe selling means persuasion, pitching, or convincing someone to buy something they do not want. Others associate it with extroversion, charisma, or personality traits they believe they do not possess. That misunderstanding keeps talented […]
AI Rendering for Small Architecture Firms
How AI Rendering Is Helping Architects Communicate Better and Compete More Effectively Architecture has always been about ideas. The challenge has never been having good ideas. The challenge has been communicating those ideas clearly enough for clients to understand their value. Today, artificial intelligence is beginning to change that equation. In this episode of the […]
Intentional Visibility for Architects: How Small Firms Can Stand Out
In a recent conversation with Katie Alessi and Kelly Donahue, I was reminded just how much opportunity sits in front of small firm architects when we embrace “intentional visibility”. Katie and Kelly bring a combined 45 years of marketing and communications experience in the AEC industry. During our discussion, they broke down why so many […]
From Fired Architect to $40 Million Startup: 5 Lessons Every Firm Owner Must Learn
What Robert Yuen’s journey from unemployed designer to venture-backed CEO teaches us about building stronger, more innovative architecture firms. On this week’s episode of the EntreArchitect Podcast, I had the pleasure of sitting down once again with my good friend Robert Yuen, CEO and co-founder of Monograph. Robert’s story is not one of smooth, linear […]